This essay explores Tesla's international marketing strategy, highlighting its success as the most valuable automotive brand globally. Drawing from articles by Arun and Cezim, the essay provides insights into Tesla's "zero-dollar" marketing approach, which leverages word-of-mouth promotion through innovative product features, direct sales, and the charismatic presence of CEO Elon Musk. The essay also examines how Tesla effectively incorporates the 'STEPPS' model into its marketing strategy, emphasizing elements like Social Currency and Triggers to enhance brand appeal and foster word-of-mouth promotion. Additionally, Tesla's commitment to sustainability aligns with global trends, reflecting a dedication to environmental responsibility. The essay concludes by offering recommendations for other companies, emphasizing the importance of embracing technological advancements, fostering innovation, strategic planning, deep market understanding, and sustainability. These strategies offer a roadmap for businesses aiming to excel in today's competitive landscape.This essay explores Tesla's international marketing strategy, highlighting its success as the most valuable automotive brand globally. Drawing from articles by Arun and Cezim, the essay provides insights into Tesla's "zero-dollar" marketing approach, which leverages word-of-mouth promotion through innovative product features, direct sales, and the charismatic presence of CEO Elon Musk. The essay also examines how Tesla effectively incorporates the 'STEPPS' model into its marketing strategy, emphasizing elements like Social Currency and Triggers to enhance brand appeal and foster word-of-mouth promotion. Additionally, Tesla's commitment to sustainability aligns with global trends, reflecting a dedication to environmental responsibility. The essay concludes by offering recommendations for other companies, emphasizing the importance of embracing technological advancements, fostering innovation, strategic planning, deep market understanding, and sustainability. These strategies offer a roadmap for businesses aiming to excel in today's competitive landscape.