This study investigates the impact of key business factors on the performance of digital games. The research aims to understand how business factors influence the performance of digital games in the market. The study found that customer satisfaction, market orientation, innovation, relationship management, time to market, monetization strategy, and brand name strategy are all important factors that influence the performance of digital games. The study used a multiple linear regression model to analyze the relationship between these factors and game performance. The results showed that customer satisfaction, market orientation, time to market, monetization strategy, and brand name strategy had a positive impact on game performance. However, innovation and relationship management were not found to have a statistically significant impact on game performance. The study also found that the overall R-squared value of the model was 0.74, indicating that the model explained 74% of the variance in game performance. The study concludes that game development organizations should focus on these key business factors to improve the performance of their digital games.This study investigates the impact of key business factors on the performance of digital games. The research aims to understand how business factors influence the performance of digital games in the market. The study found that customer satisfaction, market orientation, innovation, relationship management, time to market, monetization strategy, and brand name strategy are all important factors that influence the performance of digital games. The study used a multiple linear regression model to analyze the relationship between these factors and game performance. The results showed that customer satisfaction, market orientation, time to market, monetization strategy, and brand name strategy had a positive impact on game performance. However, innovation and relationship management were not found to have a statistically significant impact on game performance. The study also found that the overall R-squared value of the model was 0.74, indicating that the model explained 74% of the variance in game performance. The study concludes that game development organizations should focus on these key business factors to improve the performance of their digital games.