This research investigates the impact of key business factors on the performance of digital games in the market. The study aims to provide a better understanding of the business dimension in game development, which is crucial given the high pressure and competition in the digital game industry. The main contribution of this paper is to empirically examine the influence of key business factors on game performance, demonstrating the interrelationship between these factors and market performance for the first time in the domain of game development. The digital game sector is experiencing rapid growth, driven by social media and increasing internet usage. The industry is expected to reach USD 112 billion in sales by 2015, highlighting the economic potential and the need for effective business strategies. Game development organizations face challenges in improving user experiences, engaging a broad consumer base, updating business models, and incorporating emerging technologies. The study identifies seven key business factors: customer satisfaction, market orientation, innovation, relationship management, time to market, monetization strategy, and brand name strategy. These factors are analyzed for their impact on game performance. The research model includes a theoretical framework that combines existing concepts from game development literature and business models. The model evaluates the relationships between these factors and game business performance. Hypotheses are formulated to test the impact of each factor on game performance. The study uses a survey questionnaire to gather data from game development organizations, with a focus on employee perspectives and organizational strategies. The study employs multiple statistical approaches, including parametric and nonparametric methods, to test the hypotheses. The results show that customer satisfaction, market orientation, time to market, monetization strategy, and brand name strategy have a positive impact on game performance. Innovation and relationship management, however, do not show significant positive relationships. The study provides empirical evidence that key business factors play a significant role in digital game performance, emphasizing the importance of customer satisfaction, market orientation, and time to market in achieving competitive advantage and financial success in the digital game industry.This research investigates the impact of key business factors on the performance of digital games in the market. The study aims to provide a better understanding of the business dimension in game development, which is crucial given the high pressure and competition in the digital game industry. The main contribution of this paper is to empirically examine the influence of key business factors on game performance, demonstrating the interrelationship between these factors and market performance for the first time in the domain of game development. The digital game sector is experiencing rapid growth, driven by social media and increasing internet usage. The industry is expected to reach USD 112 billion in sales by 2015, highlighting the economic potential and the need for effective business strategies. Game development organizations face challenges in improving user experiences, engaging a broad consumer base, updating business models, and incorporating emerging technologies. The study identifies seven key business factors: customer satisfaction, market orientation, innovation, relationship management, time to market, monetization strategy, and brand name strategy. These factors are analyzed for their impact on game performance. The research model includes a theoretical framework that combines existing concepts from game development literature and business models. The model evaluates the relationships between these factors and game business performance. Hypotheses are formulated to test the impact of each factor on game performance. The study uses a survey questionnaire to gather data from game development organizations, with a focus on employee perspectives and organizational strategies. The study employs multiple statistical approaches, including parametric and nonparametric methods, to test the hypotheses. The results show that customer satisfaction, market orientation, time to market, monetization strategy, and brand name strategy have a positive impact on game performance. Innovation and relationship management, however, do not show significant positive relationships. The study provides empirical evidence that key business factors play a significant role in digital game performance, emphasizing the importance of customer satisfaction, market orientation, and time to market in achieving competitive advantage and financial success in the digital game industry.