This study examines the impact of e-service quality on repurchase interests among vocational students at Politeknik Negeri Bandung, focusing on Shopee Indonesia. The research employs a quantitative descriptive method, analyzing data from 103 students using validity and reliability tests, normality tests, and simple linear regression analysis. The results indicate that seven dimensions of e-service quality significantly influence repurchase interests, highlighting the importance of improving electronic services to enhance customer satisfaction and loyalty. The study confirms that e-service quality positively affects repurchase interest, with a 43.2% influence, while other factors account for 56.8%. The findings suggest that online retailers should focus on enhancing e-service quality to maintain and increase customer satisfaction, particularly in the context of e-commerce platforms like Shopee Indonesia. The implications for marketing management practices include creating more innovative electronic services to ensure sustainable business continuity.This study examines the impact of e-service quality on repurchase interests among vocational students at Politeknik Negeri Bandung, focusing on Shopee Indonesia. The research employs a quantitative descriptive method, analyzing data from 103 students using validity and reliability tests, normality tests, and simple linear regression analysis. The results indicate that seven dimensions of e-service quality significantly influence repurchase interests, highlighting the importance of improving electronic services to enhance customer satisfaction and loyalty. The study confirms that e-service quality positively affects repurchase interest, with a 43.2% influence, while other factors account for 56.8%. The findings suggest that online retailers should focus on enhancing e-service quality to maintain and increase customer satisfaction, particularly in the context of e-commerce platforms like Shopee Indonesia. The implications for marketing management practices include creating more innovative electronic services to ensure sustainable business continuity.