The article explores the impact of minimalism on product design, focusing on Muji as a case study. Minimalism, characterized by simplicity, naturalness, and a focus on materials and functionality, has profoundly influenced modern design. Muji, a Japanese brand founded in the 1980s, embodies this minimalist philosophy, emphasizing simple and natural living, the removal of superfluous decoration, and the use of high-purity colors and environmentally friendly materials. The brand's design concept is guided by the principle of "fit," aiming to create products that are simple, natural, and useful. Muji's products are characterized by their minimal form, natural materials, and monochromatic colors, which create a unique and recognizable style. The brand's environmental and human-centered design principles resonate strongly with consumers, contributing to its success and high reputation. The article analyzes Muji's design elements, including shape, materials, and color, and highlights how these elements contribute to the brand's minimalist aesthetic and its impact on product design.The article explores the impact of minimalism on product design, focusing on Muji as a case study. Minimalism, characterized by simplicity, naturalness, and a focus on materials and functionality, has profoundly influenced modern design. Muji, a Japanese brand founded in the 1980s, embodies this minimalist philosophy, emphasizing simple and natural living, the removal of superfluous decoration, and the use of high-purity colors and environmentally friendly materials. The brand's design concept is guided by the principle of "fit," aiming to create products that are simple, natural, and useful. Muji's products are characterized by their minimal form, natural materials, and monochromatic colors, which create a unique and recognizable style. The brand's environmental and human-centered design principles resonate strongly with consumers, contributing to its success and high reputation. The article analyzes Muji's design elements, including shape, materials, and color, and highlights how these elements contribute to the brand's minimalist aesthetic and its impact on product design.