REUNIR: Journal of Administration, Accounting and Sustainability www.reunir.revistas.ufcg.edu.br ISSN: 2236-3667 #### EDITOR'S WORD – REUNIR V.12, No. 2, 2023 Dear reader, we present the second volume of the year 2023. This is the second edition of the journal published in two languages (Portuguese and English), except for articles where authors did not choose translation because the paper was submitted before the adoption of this practice by REUNIR. The strategy aims to insert the journal in the international arena. I extend my congratulations to the authors whose articles were published in this issue. I would also like to thank the reviewers of the articles for their work. Without their efforts, this edition would not have been possible. Thank you very much for your partnership and commitment to contributing to the growth of our journal. This issue contains 12 scientific articles. The first article, written by Pedro Augusto Capanema de Souza Fogaça, Francisco Teixeira Raeder and José Augusto Veiga da Costa Marques, evaluates the reaction of Vale S.A.'s actions in the Brazilian capital market to dam failures, using the Efficient Markets hypothesis. The second article by Adrik Bolandini, Layon Carlos Cezar and Ana Carolina Dias Pereira examines the influence of Fairtrade certification on coffee growers associated with COORPOL. The third article by Arícia Fernandes Alves da Silva, Luiz Gustavo Costa Ferreira Nunes and Simone Rosa da Silva analyzes how users are using water rationally in public administrative buildings in the State of Pernambuco. The fourth article by Bruna Félix da Silva, Nelson da Cruz Monteiro Fernandes, Marconi Freitas da Costa and Anderson Diego Farias da Silva studies how the role of digital influencers can generate competitive advantage for companies in the gastronomic market. The fifth article by Juliane Pacheco, Alessanderson Carvalho, Janaína Ferreira and Suliani Rover verifies the relevance of sustainability in Brazilian companies listed on B3. The sixth article by Liliane Franciole Frazão, Cleber Carvalho de Castro and Cristina Lelis Leal Calegario identifies the profile of networks formed to achieve SDG 9. The seventh article by Samara Zanedin, Marines Taffarel, Gelson Menon and Jean Lucca Menon investigates the profile, particularities and how Brazilian scientific productions address the themes of Reputation, Corporate Reputation, Corporate Image from 2004 to 2018. The eighth article by Anderson Tiago Peixoto Gonçalves and Anderson Tiago Peixoto Gonçalves analyzes the scientific production on Sustainability Indicator Systems. The ninth article by Cristiane Krüger, Cláudia de Freitas MichelinREUNIR: Journal of Administration, Accounting and Sustainability www.reunir.revistas.ufcg.edu.br ISSN: 2236-3667 #### EDITOR'S WORD – REUNIR V.12, No. 2, 2023 Dear reader, we present the second volume of the year 2023. This is the second edition of the journal published in two languages (Portuguese and English), except for articles where authors did not choose translation because the paper was submitted before the adoption of this practice by REUNIR. The strategy aims to insert the journal in the international arena. I extend my congratulations to the authors whose articles were published in this issue. I would also like to thank the reviewers of the articles for their work. Without their efforts, this edition would not have been possible. Thank you very much for your partnership and commitment to contributing to the growth of our journal. This issue contains 12 scientific articles. The first article, written by Pedro Augusto Capanema de Souza Fogaça, Francisco Teixeira Raeder and José Augusto Veiga da Costa Marques, evaluates the reaction of Vale S.A.'s actions in the Brazilian capital market to dam failures, using the Efficient Markets hypothesis. The second article by Adrik Bolandini, Layon Carlos Cezar and Ana Carolina Dias Pereira examines the influence of Fairtrade certification on coffee growers associated with COORPOL. The third article by Arícia Fernandes Alves da Silva, Luiz Gustavo Costa Ferreira Nunes and Simone Rosa da Silva analyzes how users are using water rationally in public administrative buildings in the State of Pernambuco. The fourth article by Bruna Félix da Silva, Nelson da Cruz Monteiro Fernandes, Marconi Freitas da Costa and Anderson Diego Farias da Silva studies how the role of digital influencers can generate competitive advantage for companies in the gastronomic market. The fifth article by Juliane Pacheco, Alessanderson Carvalho, Janaína Ferreira and Suliani Rover verifies the relevance of sustainability in Brazilian companies listed on B3. The sixth article by Liliane Franciole Frazão, Cleber Carvalho de Castro and Cristina Lelis Leal Calegario identifies the profile of networks formed to achieve SDG 9. The seventh article by Samara Zanedin, Marines Taffarel, Gelson Menon and Jean Lucca Menon investigates the profile, particularities and how Brazilian scientific productions address the themes of Reputation, Corporate Reputation, Corporate Image from 2004 to 2018. The eighth article by Anderson Tiago Peixoto Gonçalves and Anderson Tiago Peixoto Gonçalves analyzes the scientific production on Sustainability Indicator Systems. The ninth article by Cristiane Krüger, Cláudia de Freitas Michelin