This critical review examines the role of AI-driven strategies in entrepreneurial success, highlighting their transformative impact on market analysis, product development, customer engagement, and operational efficiency. AI has become a pivotal force in reshaping traditional business paradigms, offering entrepreneurs unprecedented opportunities to enhance decision-making, innovate, and optimize operations. The integration of AI in market analysis enables entrepreneurs to leverage advanced data analytics and predictive modeling to forecast trends, identify opportunities, and make informed decisions. AI-driven product development accelerates ideation, prototyping, and customization through machine learning and natural language processing, leading to faster time-to-market and more customer-centric innovations. In customer engagement, AI-powered chatbots, recommendation systems, and sentiment analysis enhance personalized experiences, while also raising ethical concerns around data privacy and algorithmic bias. AI also plays a crucial role in operational efficiency, optimizing supply chain management, logistics, and resource allocation, leading to cost savings and improved productivity. However, the adoption of AI presents challenges, including ethical considerations, job displacement, and the digital divide. Entrepreneurs must balance technological advancements with ethical responsibility to ensure inclusive and sustainable growth. The review emphasizes the need for responsible AI implementation, transparency, and fairness to build trust and foster long-term success. As AI continues to evolve, entrepreneurs must stay proactive in addressing emerging trends, ethical concerns, and regulatory frameworks to harness its full potential in the digital era. The integration of AI into entrepreneurial strategies is not only a technological shift but also a commitment to ethical and sustainable business practices.This critical review examines the role of AI-driven strategies in entrepreneurial success, highlighting their transformative impact on market analysis, product development, customer engagement, and operational efficiency. AI has become a pivotal force in reshaping traditional business paradigms, offering entrepreneurs unprecedented opportunities to enhance decision-making, innovate, and optimize operations. The integration of AI in market analysis enables entrepreneurs to leverage advanced data analytics and predictive modeling to forecast trends, identify opportunities, and make informed decisions. AI-driven product development accelerates ideation, prototyping, and customization through machine learning and natural language processing, leading to faster time-to-market and more customer-centric innovations. In customer engagement, AI-powered chatbots, recommendation systems, and sentiment analysis enhance personalized experiences, while also raising ethical concerns around data privacy and algorithmic bias. AI also plays a crucial role in operational efficiency, optimizing supply chain management, logistics, and resource allocation, leading to cost savings and improved productivity. However, the adoption of AI presents challenges, including ethical considerations, job displacement, and the digital divide. Entrepreneurs must balance technological advancements with ethical responsibility to ensure inclusive and sustainable growth. The review emphasizes the need for responsible AI implementation, transparency, and fairness to build trust and foster long-term success. As AI continues to evolve, entrepreneurs must stay proactive in addressing emerging trends, ethical concerns, and regulatory frameworks to harness its full potential in the digital era. The integration of AI into entrepreneurial strategies is not only a technological shift but also a commitment to ethical and sustainable business practices.