A Longitudinal Investigation of Personal Computers in Homes: Adoption Determinants and Emerging Challenges

A Longitudinal Investigation of Personal Computers in Homes: Adoption Determinants and Emerging Challenges

March 2001 | Viswanath Venkatesh, Susan A. Brown
This paper presents a longitudinal investigation into the factors driving personal computer (PC) adoption in American homes. The study, conducted across two waves with a six-month interval, reveals significant differences in the decision-making processes of adopters and non-adopters. Adopters were primarily driven by utilitarian, hedonic, and social outcomes, while non-adopters were influenced by rapid technological changes and the fear of obsolescence. The second wave of data collection six months later showed an asymmetrical relationship between intent and behavior, with non-adopters more closely following their initial intent than adopters. The research provides insights into the adoption patterns and attitudes of households, which are crucial for understanding the role of households in e-commerce and the management of information technology resources. The study also discusses the challenges facing the PC industry and the implications for future research on technology adoption in homes and workplaces.This paper presents a longitudinal investigation into the factors driving personal computer (PC) adoption in American homes. The study, conducted across two waves with a six-month interval, reveals significant differences in the decision-making processes of adopters and non-adopters. Adopters were primarily driven by utilitarian, hedonic, and social outcomes, while non-adopters were influenced by rapid technological changes and the fear of obsolescence. The second wave of data collection six months later showed an asymmetrical relationship between intent and behavior, with non-adopters more closely following their initial intent than adopters. The research provides insights into the adoption patterns and attitudes of households, which are crucial for understanding the role of households in e-commerce and the management of information technology resources. The study also discusses the challenges facing the PC industry and the implications for future research on technology adoption in homes and workplaces.
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