The paper presents a practical iterative framework for qualitative data analysis, developed by Prachi Srivastava and Nick Hopwood. The framework consists of three iterative questions designed to engage with the continuous meaning-making and progressive focusing inherent in qualitative analysis. The authors emphasize that iteration is not a mechanical task but a reflexive process crucial for sparking insight and developing meaning. They apply the framework to two diverse studies: one on low-fee private schooling in India and another on 13- and 14-year-old English schoolchildren's experiences with geography. The framework helps refine focus, integrate data, and identify new research questions, making the analysis more coherent and meaningful. The authors suggest that the framework is useful for both novice and experienced researchers, providing a clear set of signposts for qualitative analysis.The paper presents a practical iterative framework for qualitative data analysis, developed by Prachi Srivastava and Nick Hopwood. The framework consists of three iterative questions designed to engage with the continuous meaning-making and progressive focusing inherent in qualitative analysis. The authors emphasize that iteration is not a mechanical task but a reflexive process crucial for sparking insight and developing meaning. They apply the framework to two diverse studies: one on low-fee private schooling in India and another on 13- and 14-year-old English schoolchildren's experiences with geography. The framework helps refine focus, integrate data, and identify new research questions, making the analysis more coherent and meaningful. The authors suggest that the framework is useful for both novice and experienced researchers, providing a clear set of signposts for qualitative analysis.