This article by Jodi Aronson, published in *The Qualitative Report*, provides a pragmatic guide to performing thematic analysis. Ethnographic interviews are commonly used for data collection, and thematic analysis is one method for analyzing the data. The article outlines the steps for conducting a thematic analysis, including collecting and transcribing data, identifying patterns, combining related patterns into sub-themes, and building a valid argument for the chosen themes. It emphasizes the importance of feedback from informants and the integration of literature to develop a coherent narrative. The article aims to fill a gap in the literature by providing a detailed, practical approach to thematic analysis.This article by Jodi Aronson, published in *The Qualitative Report*, provides a pragmatic guide to performing thematic analysis. Ethnographic interviews are commonly used for data collection, and thematic analysis is one method for analyzing the data. The article outlines the steps for conducting a thematic analysis, including collecting and transcribing data, identifying patterns, combining related patterns into sub-themes, and building a valid argument for the chosen themes. It emphasizes the importance of feedback from informants and the integration of literature to develop a coherent narrative. The article aims to fill a gap in the literature by providing a detailed, practical approach to thematic analysis.