The article "A Theory of Unconscious Thought" by Dijksterhuis and Nordgren presents a theory that distinguishes between two modes of thought: unconscious and conscious. The theory, named the Unconscious-Thought Theory (UTT), suggests that each mode has distinct characteristics and is more suitable for different situations. Conscious thought, which occurs when attention is focused on the task, is constrained by limited capacity and tends to focus on a subset of information, leading to suboptimal weighting and poor decision-making. In contrast, unconscious thought, which occurs when attention is directed elsewhere, integrates information more holistically and can lead to better decisions and more accurate judgments. The theory also highlights the bottom-up versus top-down processing, where unconscious thought works more holistically and naturally weights attributes, while conscious thought is guided by schemas and can lead to stereotyping and predecisional distortion. Additionally, the theory discusses the rule principle, where conscious thought follows strict rules and provides precise answers, while unconscious thought gives rough estimates. Finally, the convergence-versus-divergence principle suggests that unconscious thought is more divergent and can lead to creativity, whereas conscious thought is more focused and convergent. The authors support these principles with empirical evidence from various experiments and discuss the implications for decision-making, creativity, and other psychological phenomena.The article "A Theory of Unconscious Thought" by Dijksterhuis and Nordgren presents a theory that distinguishes between two modes of thought: unconscious and conscious. The theory, named the Unconscious-Thought Theory (UTT), suggests that each mode has distinct characteristics and is more suitable for different situations. Conscious thought, which occurs when attention is focused on the task, is constrained by limited capacity and tends to focus on a subset of information, leading to suboptimal weighting and poor decision-making. In contrast, unconscious thought, which occurs when attention is directed elsewhere, integrates information more holistically and can lead to better decisions and more accurate judgments. The theory also highlights the bottom-up versus top-down processing, where unconscious thought works more holistically and naturally weights attributes, while conscious thought is guided by schemas and can lead to stereotyping and predecisional distortion. Additionally, the theory discusses the rule principle, where conscious thought follows strict rules and provides precise answers, while unconscious thought gives rough estimates. Finally, the convergence-versus-divergence principle suggests that unconscious thought is more divergent and can lead to creativity, whereas conscious thought is more focused and convergent. The authors support these principles with empirical evidence from various experiments and discuss the implications for decision-making, creativity, and other psychological phenomena.