This study aims to establish strategies for scenario planning involving the threats and opportunities of rural transformations of the landless inhabitants of the township of La Florida, taking into account the perceptions, imaginaries and social perspectives, as well as their impact on local development determined by the dynamics of the rural-urban relationship. The research adopts a case study approach and a historical-hermeneutic perspective. The descriptive scope allowed us to observe the phenomena as they occur in the local context to analyze them; and the second from a prospective moment allowing us to interpret the different perceptions and social imaginaries built around the transformation processes experienced in the territory. In this sense, a characterization of the ways in which the inhabitants are linked to the agrarian activities in the township is made, analyzing the labor dynamics, occupation, types of employment and their perceptions in order to design alternatives to various scenarios that link the perspective of these; the above through the use of techniques and instruments such as the documentary review, the semi-structured interview and the participant observation. Finally, the dialogue of knowledge, since it seeks to understand, synthesize, theorize and contextualize knowledge, allowing us to understand the problems and needs of the population. In this way, by following the methodology implemented, it is possible to construct and reconstruct socio-cultural identities, allowing through a structural understanding and in later stages, to ultimately determine the imaginaries and social perspectives on the rural transformations of the landless inhabitants in the township of La Florida. As a result of the research, the complexity of the perceptions and social imaginaries of the community was recognized in relation to the transformations generated in large part by tourism, which has been identified as the main focus of change in the dynamics of the territory, as well as its impacts, the resistance to change of some HRST and the perception of new job opportunities. It also highlights the importance of understanding occupational dynamics, perceptions about agriculture and the need to address land tenure issues to ensure the sustainability and well-being of the rural community. These findings underscore the need to design alternatives to the three proposed scenarios from the same perspectives of those affected, which promote labor inclusion and sustainable development of the township, thus contributing to the equity and well-being of landless rural inhabitants in La Florida. Keywords: Perception, Imaginaries, landless rural dwellers.This study aims to establish strategies for scenario planning involving the threats and opportunities of rural transformations of the landless inhabitants of the township of La Florida, taking into account the perceptions, imaginaries and social perspectives, as well as their impact on local development determined by the dynamics of the rural-urban relationship. The research adopts a case study approach and a historical-hermeneutic perspective. The descriptive scope allowed us to observe the phenomena as they occur in the local context to analyze them; and the second from a prospective moment allowing us to interpret the different perceptions and social imaginaries built around the transformation processes experienced in the territory. In this sense, a characterization of the ways in which the inhabitants are linked to the agrarian activities in the township is made, analyzing the labor dynamics, occupation, types of employment and their perceptions in order to design alternatives to various scenarios that link the perspective of these; the above through the use of techniques and instruments such as the documentary review, the semi-structured interview and the participant observation. Finally, the dialogue of knowledge, since it seeks to understand, synthesize, theorize and contextualize knowledge, allowing us to understand the problems and needs of the population. In this way, by following the methodology implemented, it is possible to construct and reconstruct socio-cultural identities, allowing through a structural understanding and in later stages, to ultimately determine the imaginaries and social perspectives on the rural transformations of the landless inhabitants in the township of La Florida. As a result of the research, the complexity of the perceptions and social imaginaries of the community was recognized in relation to the transformations generated in large part by tourism, which has been identified as the main focus of change in the dynamics of the territory, as well as its impacts, the resistance to change of some HRST and the perception of new job opportunities. It also highlights the importance of understanding occupational dynamics, perceptions about agriculture and the need to address land tenure issues to ensure the sustainability and well-being of the rural community. These findings underscore the need to design alternatives to the three proposed scenarios from the same perspectives of those affected, which promote labor inclusion and sustainable development of the township, thus contributing to the equity and well-being of landless rural inhabitants in La Florida. Keywords: Perception, Imaginaries, landless rural dwellers.