This case study aims to establish strategies for scenario planning involving the threats and opportunities of rural transformations faced by landless inhabitants in the township of La Florida, Pereira, Colombia. The research adopts a "case study" and "historical-hermeneutic" approach, focusing on understanding the collective perceptions and social imaginaries surrounding the transformation processes experienced in the territory. The study characterizes how landless inhabitants are linked to agricultural activities, analyzing labor dynamics, occupation, types of employment, and their perceptions to design alternatives for various scenarios that align with the perspectives of these inhabitants. The research is conducted through documentary review, semi-structured interviews, and participant observation. It emphasizes the importance of understanding occupational dynamics, perceptions about agriculture, and addressing land tenure issues to ensure the sustainability and well-being of the rural community. The findings highlight the complexity of the perceptions and social imaginaries of the community, particularly in relation to the transformations generated by tourism, which is identified as the primary focus of change in the territory. The study also notes the resistance to change by some landless inhabitants and their perception of new job opportunities. The research concludes that designing alternatives for three proposed scenarios, based on the perspectives of the affected inhabitants, is necessary to promote labor inclusion and sustainable development, contributing to equity and well-being in La Florida.This case study aims to establish strategies for scenario planning involving the threats and opportunities of rural transformations faced by landless inhabitants in the township of La Florida, Pereira, Colombia. The research adopts a "case study" and "historical-hermeneutic" approach, focusing on understanding the collective perceptions and social imaginaries surrounding the transformation processes experienced in the territory. The study characterizes how landless inhabitants are linked to agricultural activities, analyzing labor dynamics, occupation, types of employment, and their perceptions to design alternatives for various scenarios that align with the perspectives of these inhabitants. The research is conducted through documentary review, semi-structured interviews, and participant observation. It emphasizes the importance of understanding occupational dynamics, perceptions about agriculture, and addressing land tenure issues to ensure the sustainability and well-being of the rural community. The findings highlight the complexity of the perceptions and social imaginaries of the community, particularly in relation to the transformations generated by tourism, which is identified as the primary focus of change in the territory. The study also notes the resistance to change by some landless inhabitants and their perception of new job opportunities. The research concludes that designing alternatives for three proposed scenarios, based on the perspectives of the affected inhabitants, is necessary to promote labor inclusion and sustainable development, contributing to equity and well-being in La Florida.