Analyzing the Influence of Artificial Intelligence on Digital Innovation: A SmartPLS Approach

Analyzing the Influence of Artificial Intelligence on Digital Innovation: A SmartPLS Approach

05 February 2024 | Harfizar1, Muhammad Wisnu Wicaksono2, Miftah Baidhowi Hakim3, Fadly Hadi Wijaya4, Taufikurrhaman Saleh5, Eirene Sana6
This study investigates the influence of Artificial Intelligence (AI) on digital innovation using a SmartPLS approach, analyzing a dataset of 156 observations. The research explores the relationships between AI adoption and digital innovation outcomes, focusing on process efficiency, product quality, and service creativity. Key findings include significant correlations between AI adoption and these outcomes, highlighting the role of AI in enhancing organizational readiness, technological integration, and data quality. The study also emphasizes the importance of fostering an innovation culture and implementing effective change management strategies to leverage AI-driven digital transformation. The robustness of the SmartPLS model is confirmed through substantial R-Square values and path coefficients, validating the research hypotheses. Overall, the study contributes to a deeper understanding of how AI influences digital innovation, offering actionable insights for businesses, policymakers, and researchers.This study investigates the influence of Artificial Intelligence (AI) on digital innovation using a SmartPLS approach, analyzing a dataset of 156 observations. The research explores the relationships between AI adoption and digital innovation outcomes, focusing on process efficiency, product quality, and service creativity. Key findings include significant correlations between AI adoption and these outcomes, highlighting the role of AI in enhancing organizational readiness, technological integration, and data quality. The study also emphasizes the importance of fostering an innovation culture and implementing effective change management strategies to leverage AI-driven digital transformation. The robustness of the SmartPLS model is confirmed through substantial R-Square values and path coefficients, validating the research hypotheses. Overall, the study contributes to a deeper understanding of how AI influences digital innovation, offering actionable insights for businesses, policymakers, and researchers.
Reach us at info@study.space
[slides and audio] Analyzing the Influence of Artificial Intelligence on Digital Innovation%3A A SmartPLS Approach