This study explores the ethical challenges faced by journalists in adopting AI technologies in newsrooms, focusing on Al Mamlaka TV in Jordan. The research employs a qualitative approach, conducting in-depth interviews with 14 journalists. The main ethical challenges identified are data bias, privacy violations, and the lack of legislation and international regulations regarding AI in journalism. Data bias concerns the potential for AI to perpetuate or introduce biases, affecting the objectivity and neutrality of news. Privacy violations arise from the use of personal data by AI applications, raising concerns about accountability and journalistic integrity. The absence of clear guidelines and regulations on AI usage in journalism hinders journalists' ability to effectively integrate AI tools, leading to uncertainty and hesitation. The study concludes that journalists at Al Mamlaka TV adhere to Social Responsibility Theory by critically adopting AI, emphasizing the importance of ethical practices in the use of AI in journalism.This study explores the ethical challenges faced by journalists in adopting AI technologies in newsrooms, focusing on Al Mamlaka TV in Jordan. The research employs a qualitative approach, conducting in-depth interviews with 14 journalists. The main ethical challenges identified are data bias, privacy violations, and the lack of legislation and international regulations regarding AI in journalism. Data bias concerns the potential for AI to perpetuate or introduce biases, affecting the objectivity and neutrality of news. Privacy violations arise from the use of personal data by AI applications, raising concerns about accountability and journalistic integrity. The absence of clear guidelines and regulations on AI usage in journalism hinders journalists' ability to effectively integrate AI tools, leading to uncertainty and hesitation. The study concludes that journalists at Al Mamlaka TV adhere to Social Responsibility Theory by critically adopting AI, emphasizing the importance of ethical practices in the use of AI in journalism.