Augmented Reality (AR) and Virtual Reality (VR) are transforming the financial services sector by enhancing customer engagement, service delivery, and educational methodologies. This review article explores the integration of AR and VR technologies in financial services, highlighting their evolutionary trajectory, foundational concepts, and implications for the industry. The study employs a qualitative research design to analyze technological advancements, applications, theoretical frameworks, and regulatory and security considerations. The findings reveal that AR and VR are emerging as powerful catalysts for innovation, operational efficiency, and competitive differentiation in financial services. The paper emphasizes the strategic importance of AR and VR in improving customer experiences, democratizing financial education, and fostering a culture of continuous innovation. It also provides pragmatic recommendations for overcoming challenges associated with AR and VR integration, advocating for a strategic, informed, and ethical approach. The study contributes a seminal perspective to the discourse on digital transformation in financial services, urging stakeholders to embrace the digital renaissance brought by AR and VR technologies. Keywords: Augmented Reality; Virtual Reality; Financial Services; Technological Advancements; Innovation; Digital Transformation.Augmented Reality (AR) and Virtual Reality (VR) are transforming the financial services sector by enhancing customer engagement, service delivery, and educational methodologies. This review article explores the integration of AR and VR technologies in financial services, highlighting their evolutionary trajectory, foundational concepts, and implications for the industry. The study employs a qualitative research design to analyze technological advancements, applications, theoretical frameworks, and regulatory and security considerations. The findings reveal that AR and VR are emerging as powerful catalysts for innovation, operational efficiency, and competitive differentiation in financial services. The paper emphasizes the strategic importance of AR and VR in improving customer experiences, democratizing financial education, and fostering a culture of continuous innovation. It also provides pragmatic recommendations for overcoming challenges associated with AR and VR integration, advocating for a strategic, informed, and ethical approach. The study contributes a seminal perspective to the discourse on digital transformation in financial services, urging stakeholders to embrace the digital renaissance brought by AR and VR technologies. Keywords: Augmented Reality; Virtual Reality; Financial Services; Technological Advancements; Innovation; Digital Transformation.