This paper explores the potential role of service robots in the future and advances a research agenda for service researchers. It provides a conceptual framework that examines the characteristics and capabilities of service robots, contrasts them with frontline employees, and identifies the types of service tasks where robots will dominate. The paper also examines consumer perceptions, beliefs, and behaviors related to service robots, advancing the service robot acceptance model (sRAM). Additionally, it discusses ethical questions surrounding robot-delivered services at the individual, market, and societal levels. The contributions of the paper are threefold: defining service robots, understanding their capabilities and limitations, and exploring consumer acceptance and ethical implications. The paper highlights the potential for service robots to transform service industries, emphasizing the need for better understanding and management of these technologies by service organizations, innovators, developers, and policymakers.This paper explores the potential role of service robots in the future and advances a research agenda for service researchers. It provides a conceptual framework that examines the characteristics and capabilities of service robots, contrasts them with frontline employees, and identifies the types of service tasks where robots will dominate. The paper also examines consumer perceptions, beliefs, and behaviors related to service robots, advancing the service robot acceptance model (sRAM). Additionally, it discusses ethical questions surrounding robot-delivered services at the individual, market, and societal levels. The contributions of the paper are threefold: defining service robots, understanding their capabilities and limitations, and exploring consumer acceptance and ethical implications. The paper highlights the potential for service robots to transform service industries, emphasizing the need for better understanding and management of these technologies by service organizations, innovators, developers, and policymakers.