This study, published in *Science*, examines the importance of incorporating ecosystem services into economic decision-making for land use in the United Kingdom. The authors, including Ian J. Bateman, Amii R. Harwood, and others, use spatially explicit models and valuation methods to estimate the economic values of ecosystem services such as agricultural production, greenhouse gas emissions, recreational visits, urban green spaces, and wild species diversity. They find that land use decisions focused solely on agriculture reduce overall ecosystem service values, while targeted planning that considers all potential services and their values can significantly increase these values and conserve wild species diversity. The study highlights the need for a more holistic approach to land use planning that accounts for both market and non-market benefits, and suggests that spatially targeted policies can generate substantial gains in various areas of the UK. The authors also discuss the challenges and potential solutions for implementing such an approach, emphasizing the importance of integrating natural science and economic information to inform environmental decision-making.This study, published in *Science*, examines the importance of incorporating ecosystem services into economic decision-making for land use in the United Kingdom. The authors, including Ian J. Bateman, Amii R. Harwood, and others, use spatially explicit models and valuation methods to estimate the economic values of ecosystem services such as agricultural production, greenhouse gas emissions, recreational visits, urban green spaces, and wild species diversity. They find that land use decisions focused solely on agriculture reduce overall ecosystem service values, while targeted planning that considers all potential services and their values can significantly increase these values and conserve wild species diversity. The study highlights the need for a more holistic approach to land use planning that accounts for both market and non-market benefits, and suggests that spatially targeted policies can generate substantial gains in various areas of the UK. The authors also discuss the challenges and potential solutions for implementing such an approach, emphasizing the importance of integrating natural science and economic information to inform environmental decision-making.