This article reflects on how the evolution of capitalism towards a cultural capitalism phase is leading to the emergence of a new regime of production and reception of cultural products. It examines one of the most observable trends in the evolution of Western societies over the past decades: the transformation of the market into a general pattern of social activities and the entry of capitalist patterns into the cultural sphere. The article concludes with a critical analysis of the consequences often attributed to the evolution of capitalism in the cultural domain, such as the degradation of high culture and the homogenization and weakening of local cultural traditions. It discusses the increasing importance of commodification and the expansion of consumption, the impact of media and technology on cultural consumption, and the changing dynamics of cultural legitimacy and pluralism. The article also explores the complex interplay between cultural, economic, and political dimensions, highlighting the integration of culture into the economic system and the blurring of boundaries between these spheres. Finally, it addresses the debates surrounding the degradations and homogenizations of culture, emphasizing the need for a nuanced understanding of these processes and their multifaceted impacts.This article reflects on how the evolution of capitalism towards a cultural capitalism phase is leading to the emergence of a new regime of production and reception of cultural products. It examines one of the most observable trends in the evolution of Western societies over the past decades: the transformation of the market into a general pattern of social activities and the entry of capitalist patterns into the cultural sphere. The article concludes with a critical analysis of the consequences often attributed to the evolution of capitalism in the cultural domain, such as the degradation of high culture and the homogenization and weakening of local cultural traditions. It discusses the increasing importance of commodification and the expansion of consumption, the impact of media and technology on cultural consumption, and the changing dynamics of cultural legitimacy and pluralism. The article also explores the complex interplay between cultural, economic, and political dimensions, highlighting the integration of culture into the economic system and the blurring of boundaries between these spheres. Finally, it addresses the debates surrounding the degradations and homogenizations of culture, emphasizing the need for a nuanced understanding of these processes and their multifaceted impacts.