This article reflects on how the evolution of capitalism towards a cultural capitalism phase is fostering the emergence of a new regime of production and reception of cultural products. It examines one of the most clearly observable trends in the evolution of Western societies in recent decades: the transformation of the market into the general pattern of social activities and the entry of capitalist patterns into the cultural sphere. The article concludes with a critical analysis of the most frequently attributed consequences of capitalism's evolution in the cultural domain: the degradation of high culture and the homogenization and weakening of local cultural traditions. The article discusses the increasing importance of commodification as a key feature for understanding culture in contemporary society. It highlights the expansion of the market's influence into cultural areas, leading to the globalization of consumption. This has resulted in a society of consumption, where cultural experiences are increasingly commercialized. The article also explores the role of media and technology in shaping cultural trends, as well as the impact of cultural capitalism on the arts and the creative industries. The article argues that the cultural sphere is no longer separate from the economic sphere, but rather integrated into the logic of market-driven consumption. It discusses the transformation of the art world into a part of the capitalist system, where artists seek financial support and recognition through commercial means. The article also addresses the homogenization of culture and the weakening of local traditions due to the dominance of global cultural industries, particularly American cinema and media. The article concludes that while there are concerns about the degradation of high culture and the homogenization of cultural practices, there are also new forms of cultural expression and hybrid cultural forms emerging. The article emphasizes the complexity of cultural development in the context of global capitalism and the need to consider the diverse influences shaping contemporary culture.This article reflects on how the evolution of capitalism towards a cultural capitalism phase is fostering the emergence of a new regime of production and reception of cultural products. It examines one of the most clearly observable trends in the evolution of Western societies in recent decades: the transformation of the market into the general pattern of social activities and the entry of capitalist patterns into the cultural sphere. The article concludes with a critical analysis of the most frequently attributed consequences of capitalism's evolution in the cultural domain: the degradation of high culture and the homogenization and weakening of local cultural traditions. The article discusses the increasing importance of commodification as a key feature for understanding culture in contemporary society. It highlights the expansion of the market's influence into cultural areas, leading to the globalization of consumption. This has resulted in a society of consumption, where cultural experiences are increasingly commercialized. The article also explores the role of media and technology in shaping cultural trends, as well as the impact of cultural capitalism on the arts and the creative industries. The article argues that the cultural sphere is no longer separate from the economic sphere, but rather integrated into the logic of market-driven consumption. It discusses the transformation of the art world into a part of the capitalist system, where artists seek financial support and recognition through commercial means. The article also addresses the homogenization of culture and the weakening of local traditions due to the dominance of global cultural industries, particularly American cinema and media. The article concludes that while there are concerns about the degradation of high culture and the homogenization of cultural practices, there are also new forms of cultural expression and hybrid cultural forms emerging. The article emphasizes the complexity of cultural development in the context of global capitalism and the need to consider the diverse influences shaping contemporary culture.