Caffeinated Energy Drinks -- A Growing Problem

Caffeinated Energy Drinks -- A Growing Problem

2009 January 1; 99(1-3): 1–10. doi:10.1016/j.drugalcdep.2008.08.001. | Chad J. Reissig, Eric C. Strain, and Roland R. Griffiths
The article discusses the growing problem of energy drinks, which have seen exponential growth since their introduction in the 1980s. The market now includes hundreds of brands with caffeine content ranging from 50 mg to 505 mg per can or bottle. Regulatory oversight varies across countries, with the U.S. having the most lax requirements. The lack of regulation has led to aggressive marketing of energy drinks, primarily targeting young males, for their psychoactive and performance-enhancing effects. There are increasing reports of caffeine intoxication, and concerns about caffeine dependence and withdrawal, especially among children and adolescents who are not habitual caffeine users. Genetic factors also contribute to individual vulnerability to caffeine-related disorders. The combined use of caffeine and alcohol is becoming more common, and studies suggest this may increase the rate of alcohol-related injuries. The article highlights the need for regulatory action, including better labeling and advertising standards, to protect consumers, particularly vulnerable groups.The article discusses the growing problem of energy drinks, which have seen exponential growth since their introduction in the 1980s. The market now includes hundreds of brands with caffeine content ranging from 50 mg to 505 mg per can or bottle. Regulatory oversight varies across countries, with the U.S. having the most lax requirements. The lack of regulation has led to aggressive marketing of energy drinks, primarily targeting young males, for their psychoactive and performance-enhancing effects. There are increasing reports of caffeine intoxication, and concerns about caffeine dependence and withdrawal, especially among children and adolescents who are not habitual caffeine users. Genetic factors also contribute to individual vulnerability to caffeine-related disorders. The combined use of caffeine and alcohol is becoming more common, and studies suggest this may increase the rate of alcohol-related injuries. The article highlights the need for regulatory action, including better labeling and advertising standards, to protect consumers, particularly vulnerable groups.
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