Children, young people and the Commercial Determinants of Health

Children, young people and the Commercial Determinants of Health

2024 | Hannah Pitt, Simone McCarthy, and Grace Arnot
The article "Children, Young People and the Commercial Determinants of Health" by Hannah Pitt, Simone McCarthy, and Grace Arnot explores the significant impact of commercial determinants of health (CDoH) on the health and well-being of children and young people. While much of the research has focused on harmful industry marketing, recent frameworks emphasize that a range of commercial systems and practices can influence health. The authors highlight the roles of traditional and digital media, contemporary marketing strategies, and corporate production and consumption processes. They provide evidence on how young people perceive the impact of corporate actors on health and their involvement in advocacy strategies. The article recommends diversifying investigations to include a broader range of corporate tactics, systems, and structures, and encourages public health and health promotion stakeholders to involve young people in decision-making processes to address CDoH. The authors also discuss the importance of understanding why some young people are more vulnerable to commercial tactics and the need for transformative approaches that engage young people in policy action.The article "Children, Young People and the Commercial Determinants of Health" by Hannah Pitt, Simone McCarthy, and Grace Arnot explores the significant impact of commercial determinants of health (CDoH) on the health and well-being of children and young people. While much of the research has focused on harmful industry marketing, recent frameworks emphasize that a range of commercial systems and practices can influence health. The authors highlight the roles of traditional and digital media, contemporary marketing strategies, and corporate production and consumption processes. They provide evidence on how young people perceive the impact of corporate actors on health and their involvement in advocacy strategies. The article recommends diversifying investigations to include a broader range of corporate tactics, systems, and structures, and encourages public health and health promotion stakeholders to involve young people in decision-making processes to address CDoH. The authors also discuss the importance of understanding why some young people are more vulnerable to commercial tactics and the need for transformative approaches that engage young people in policy action.
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