2024 | Hannah Pitt, Simone McCarthy, and Grace Arnot
The article examines the impact of commercial determinants of health (CDoH) on children and young people, highlighting how corporate practices influence their health and well-being. It emphasizes that while much research has focused on harmful industry marketing, newer frameworks consider a broader range of corporate tactics, systems, and structures. The article argues that public health and health promotion stakeholders should involve young people in decision-making processes to address the impacts of CDoH. It discusses how traditional and digital media, contemporary marketing strategies, and corporate production and consumption practices affect young people's health. The article also highlights the role of young people in advocating for policy changes and their awareness of the influence of corporate interests on health. It notes that harmful industries use various tactics, including CSR initiatives, to shape public perception and engage with young people. The article also discusses the risks associated with corporate practices, such as the promotion of harmful products and the environmental impact of extractive industries. It emphasizes the importance of involving young people in advocacy initiatives and the need for public health professionals to recognize and address the health equity issues faced by vulnerable groups. The article concludes that transformative approaches are needed to engage young people in decision-making and policy action to tackle the powerful vested interests of harmful industries.The article examines the impact of commercial determinants of health (CDoH) on children and young people, highlighting how corporate practices influence their health and well-being. It emphasizes that while much research has focused on harmful industry marketing, newer frameworks consider a broader range of corporate tactics, systems, and structures. The article argues that public health and health promotion stakeholders should involve young people in decision-making processes to address the impacts of CDoH. It discusses how traditional and digital media, contemporary marketing strategies, and corporate production and consumption practices affect young people's health. The article also highlights the role of young people in advocating for policy changes and their awareness of the influence of corporate interests on health. It notes that harmful industries use various tactics, including CSR initiatives, to shape public perception and engage with young people. The article also discusses the risks associated with corporate practices, such as the promotion of harmful products and the environmental impact of extractive industries. It emphasizes the importance of involving young people in advocacy initiatives and the need for public health professionals to recognize and address the health equity issues faced by vulnerable groups. The article concludes that transformative approaches are needed to engage young people in decision-making and policy action to tackle the powerful vested interests of harmful industries.