The article discusses the shift from material consumption to non-consumption and reuse as a new measure of self-worth, driven by the need to address the negative consequences of uncontrolled materialism. It highlights the importance of making frugal innovation and the use of recycled goods more socially desirable. The authors propose that the extent of recycled content in products should be advertised and rewarded with tax breaks, similar to how food products declare their ingredients. They argue that this could help shift attitudes towards appreciating the value of "brand renewed" items in a sustainable, circular economy. The article also provides a detailed overview of China's efforts to promote a circular economy, which aims to reduce resource consumption and waste generation. China has set ambitious targets and implemented policies to encourage the recirculation of waste materials, with the ultimate goal of achieving a circular economy. The Suzhou New District is cited as a successful example of a circular economy initiative, where manufacturers use recycled materials and share resources within the industrial park. Despite progress, challenges remain, including the need for better metrics and collaboration among industries. The authors conclude that China's strategies are a significant step towards bridging the gap between economic and ecological sustainability.The article discusses the shift from material consumption to non-consumption and reuse as a new measure of self-worth, driven by the need to address the negative consequences of uncontrolled materialism. It highlights the importance of making frugal innovation and the use of recycled goods more socially desirable. The authors propose that the extent of recycled content in products should be advertised and rewarded with tax breaks, similar to how food products declare their ingredients. They argue that this could help shift attitudes towards appreciating the value of "brand renewed" items in a sustainable, circular economy. The article also provides a detailed overview of China's efforts to promote a circular economy, which aims to reduce resource consumption and waste generation. China has set ambitious targets and implemented policies to encourage the recirculation of waste materials, with the ultimate goal of achieving a circular economy. The Suzhou New District is cited as a successful example of a circular economy initiative, where manufacturers use recycled materials and share resources within the industrial park. Despite progress, challenges remain, including the need for better metrics and collaboration among industries. The authors conclude that China's strategies are a significant step towards bridging the gap between economic and ecological sustainability.