The article by Matthew C. Nisbet discusses the importance of framing in communicating climate change to the public and engaging them in policy action. Despite the Obama administration's efforts to address climate change, public engagement remains low due to partisan gridlock and media fragmentation. The author argues that reframing climate change to connect with broader coalitions of Americans and using trusted media sources and opinion leaders can generate the necessary public engagement. The article highlights the need for tailored messages that resonate with different audiences, emphasizing the importance of understanding U.S. citizens' views and re-examining traditional assumptions in climate change communication. It also explores the historical context of climate change communication, the role of frames in shaping public perception, and the potential for new frames to break through partisan divides. The article concludes by emphasizing the need for careful research and targeted messaging to empower citizens and achieve meaningful policy action on climate change.The article by Matthew C. Nisbet discusses the importance of framing in communicating climate change to the public and engaging them in policy action. Despite the Obama administration's efforts to address climate change, public engagement remains low due to partisan gridlock and media fragmentation. The author argues that reframing climate change to connect with broader coalitions of Americans and using trusted media sources and opinion leaders can generate the necessary public engagement. The article highlights the need for tailored messages that resonate with different audiences, emphasizing the importance of understanding U.S. citizens' views and re-examining traditional assumptions in climate change communication. It also explores the historical context of climate change communication, the role of frames in shaping public perception, and the potential for new frames to break through partisan divides. The article concludes by emphasizing the need for careful research and targeted messaging to empower citizens and achieve meaningful policy action on climate change.