Construal Level Theory (CLT) explains how psychological distance influences thought and behavior. It posits that psychologically near events are represented with low-level, detailed features, while distant events are represented with high-level, abstract features. Psychological distance affects mental construal, which in turn influences prediction, evaluation, and behavior. This paper reviews research on CLT and its implications for consumer psychology. CLT suggests that psychological distance determines whether primary or secondary features are used in evaluation. The paper defines "level of construal" and "psychological distance," and examines shifts in representation, prediction, evaluation, and behavior. Low-level construals are contextual, detailed, and include subordinate features, while high-level construals are schematic, decontextualized, and focus on superordinate features. For example, a low-level construal of playing catch might include details like the children's age and the temperature, while a high-level construal might simply be "having fun." Research shows that distant future events are represented more abstractly, while near future events are represented more concretely. Studies on time, space, social distance, and hypotheticality support this. For instance, participants imagining distant future events created fewer groups of objects, indicating more abstract representations. Similarly, spatial distance influenced the abstractness of language used to describe events. Social distance also affects construal. Behavior by dissimilar others is represented at a higher level, while behavior by similar others is represented at a lower level. Power activation increases abstraction, as shown in studies where high-power primed participants were more inclusive in categorization. Probability also influences construal. Improbable events are perceived as more distant, and participants in high-probability conditions were more likely to provide specific descriptions of events. Visual and verbal representations were also influenced by psychological distance, with pictures of near events being processed faster than distant ones. Abstraction and distance judgments are bidirectional. Manipulations of construal affect distance perceptions. For example, focusing on the "why" of an activity (high-level construal) led to more distant time estimates than focusing on the "how" (low-level construal). Distance and prediction: Predictions about distant events are based on high-level construals. Studies show that temporal distance increases confidence in theoretical predictions. Spatial distance also affects prediction, with distant events being predicted based on general trends rather than deviations. Distance and evaluation: Evaluations of distant events are based on high-level construals. Studies show that primary features are more important in distant evaluations, while secondary features are less important. Desirability concerns are weighted more in distant evaluations, while feasibility concerns are weighted more in near evaluations. Distance and behavior: Behavior is increasingly based on high-level construals as psychological distance increases. Values and attitudes are more influential in distant decisions. Studies show that distant future decisions are more influenced by idealistic values, while near future decisions are more influenced by pragmatic concerns. In summary, psychologicalConstrual Level Theory (CLT) explains how psychological distance influences thought and behavior. It posits that psychologically near events are represented with low-level, detailed features, while distant events are represented with high-level, abstract features. Psychological distance affects mental construal, which in turn influences prediction, evaluation, and behavior. This paper reviews research on CLT and its implications for consumer psychology. CLT suggests that psychological distance determines whether primary or secondary features are used in evaluation. The paper defines "level of construal" and "psychological distance," and examines shifts in representation, prediction, evaluation, and behavior. Low-level construals are contextual, detailed, and include subordinate features, while high-level construals are schematic, decontextualized, and focus on superordinate features. For example, a low-level construal of playing catch might include details like the children's age and the temperature, while a high-level construal might simply be "having fun." Research shows that distant future events are represented more abstractly, while near future events are represented more concretely. Studies on time, space, social distance, and hypotheticality support this. For instance, participants imagining distant future events created fewer groups of objects, indicating more abstract representations. Similarly, spatial distance influenced the abstractness of language used to describe events. Social distance also affects construal. Behavior by dissimilar others is represented at a higher level, while behavior by similar others is represented at a lower level. Power activation increases abstraction, as shown in studies where high-power primed participants were more inclusive in categorization. Probability also influences construal. Improbable events are perceived as more distant, and participants in high-probability conditions were more likely to provide specific descriptions of events. Visual and verbal representations were also influenced by psychological distance, with pictures of near events being processed faster than distant ones. Abstraction and distance judgments are bidirectional. Manipulations of construal affect distance perceptions. For example, focusing on the "why" of an activity (high-level construal) led to more distant time estimates than focusing on the "how" (low-level construal). Distance and prediction: Predictions about distant events are based on high-level construals. Studies show that temporal distance increases confidence in theoretical predictions. Spatial distance also affects prediction, with distant events being predicted based on general trends rather than deviations. Distance and evaluation: Evaluations of distant events are based on high-level construals. Studies show that primary features are more important in distant evaluations, while secondary features are less important. Desirability concerns are weighted more in distant evaluations, while feasibility concerns are weighted more in near evaluations. Distance and behavior: Behavior is increasingly based on high-level construals as psychological distance increases. Values and attitudes are more influential in distant decisions. Studies show that distant future decisions are more influenced by idealistic values, while near future decisions are more influenced by pragmatic concerns. In summary, psychological