Contextual Design is an advanced approach to product design that emphasizes understanding the customer's work and needs through detailed data collection and interpretation. It involves a cross-functional team working collaboratively to define the system's structure and function based on customer requirements. The process includes several key steps: 1. **Contextual Inquiry**: Conducting one-on-one interviews with customers in their workplace to understand their daily tasks and motivations. 2. **Work Modeling**: Creating diagrams (flow, cultural, sequence, physical, artifact) to represent the structure and flow of the work. 3. **Consolidation**: Integrating data from individual interviews to identify common patterns and structures, using affinity diagrams and consolidated work models. 4. **Work Redesign**: Developing a vision and storyboards to show how the new system will improve the work practice. 5. **User Environment Design**: Creating a detailed plan of the system's structure and function, ensuring it aligns with the customer's work. 6. **Mockup and Test with Customers**: Using paper prototypes to test and refine the design before coding, involving customers in the process. The goal is to create a coherent and customer-centric design that integrates marketing, delivery, and support efforts. Contextual Design helps teams focus on the customer's needs, avoid personal biases, and ensure that the final product meets real-world requirements.Contextual Design is an advanced approach to product design that emphasizes understanding the customer's work and needs through detailed data collection and interpretation. It involves a cross-functional team working collaboratively to define the system's structure and function based on customer requirements. The process includes several key steps: 1. **Contextual Inquiry**: Conducting one-on-one interviews with customers in their workplace to understand their daily tasks and motivations. 2. **Work Modeling**: Creating diagrams (flow, cultural, sequence, physical, artifact) to represent the structure and flow of the work. 3. **Consolidation**: Integrating data from individual interviews to identify common patterns and structures, using affinity diagrams and consolidated work models. 4. **Work Redesign**: Developing a vision and storyboards to show how the new system will improve the work practice. 5. **User Environment Design**: Creating a detailed plan of the system's structure and function, ensuring it aligns with the customer's work. 6. **Mockup and Test with Customers**: Using paper prototypes to test and refine the design before coding, involving customers in the process. The goal is to create a coherent and customer-centric design that integrates marketing, delivery, and support efforts. Contextual Design helps teams focus on the customer's needs, avoid personal biases, and ensure that the final product meets real-world requirements.