The article explores the concept of coproduction in healthcare services, emphasizing that healthcare is a service co-produced by healthcare professionals and patients. It traces the historical development of the coproduction concept, presents a model of healthcare service coproduction, and discusses its application in three healthcare service delivery innovations. The authors argue that recognizing the coproductive nature of healthcare services is crucial for improving health outcomes, enhancing patient engagement, and redesigning healthcare systems. They highlight the importance of effective communication, shared decision-making, and mutual accountability in coproduction. The article also addresses challenges and limitations, such as diversity among patients, power dynamics, and the need for standardized metrics. Finally, it suggests opportunities for education, system redesign, and measurement to improve healthcare services through coproduction.The article explores the concept of coproduction in healthcare services, emphasizing that healthcare is a service co-produced by healthcare professionals and patients. It traces the historical development of the coproduction concept, presents a model of healthcare service coproduction, and discusses its application in three healthcare service delivery innovations. The authors argue that recognizing the coproductive nature of healthcare services is crucial for improving health outcomes, enhancing patient engagement, and redesigning healthcare systems. They highlight the importance of effective communication, shared decision-making, and mutual accountability in coproduction. The article also addresses challenges and limitations, such as diversity among patients, power dynamics, and the need for standardized metrics. Finally, it suggests opportunities for education, system redesign, and measurement to improve healthcare services through coproduction.