Cross-cultural psychology explores how cultural factors influence psychological processes and behaviors. This second edition of the book, authored by John W. Berry, Ype H. Poortinga, Marshall H. Segall, and Pierre R. Dasein, provides an in-depth overview of the field, covering research and applications. The book is structured into three parts: introduction and theoretical foundations, research strategies, and applications across cultures. The first part introduces cross-cultural psychology, discussing its goals, relationships with other disciplines, and the concept of ethnocentrism. It also outlines a general framework for understanding cross-cultural psychology. Subsequent chapters explore cultural transmission, social behavior, personality, cognition, language, emotion, and perception, highlighting how these psychological processes vary across cultures. The second part focuses on research strategies, including approaches from cultural anthropology, the interaction between biology and culture, and methodological concerns in cross-cultural research. It addresses theoretical issues such as the relationships between behavior and culture, and the controversies surrounding these relationships. The third part applies research findings to real-world contexts, discussing acculturation, organizational behavior, communication, health behavior, and the role of psychology in the majority world. The book also includes a comprehensive list of references, an author index, and a subject index. The text is a comprehensive resource for researchers and students in psychology, anthropology, and related fields, offering insights into how cultural differences shape human behavior and psychological processes. It emphasizes the importance of understanding cultural contexts in psychological research and practice.Cross-cultural psychology explores how cultural factors influence psychological processes and behaviors. This second edition of the book, authored by John W. Berry, Ype H. Poortinga, Marshall H. Segall, and Pierre R. Dasein, provides an in-depth overview of the field, covering research and applications. The book is structured into three parts: introduction and theoretical foundations, research strategies, and applications across cultures. The first part introduces cross-cultural psychology, discussing its goals, relationships with other disciplines, and the concept of ethnocentrism. It also outlines a general framework for understanding cross-cultural psychology. Subsequent chapters explore cultural transmission, social behavior, personality, cognition, language, emotion, and perception, highlighting how these psychological processes vary across cultures. The second part focuses on research strategies, including approaches from cultural anthropology, the interaction between biology and culture, and methodological concerns in cross-cultural research. It addresses theoretical issues such as the relationships between behavior and culture, and the controversies surrounding these relationships. The third part applies research findings to real-world contexts, discussing acculturation, organizational behavior, communication, health behavior, and the role of psychology in the majority world. The book also includes a comprehensive list of references, an author index, and a subject index. The text is a comprehensive resource for researchers and students in psychology, anthropology, and related fields, offering insights into how cultural differences shape human behavior and psychological processes. It emphasizes the importance of understanding cultural contexts in psychological research and practice.