The role of CRM systems in modern business processes is crucial as businesses face increasing competition and the need to effectively manage customer relationships. In today's information age, where everything is interconnected and traditional practices are being transformed by technological advancements, CRM systems have become essential tools for companies to support their operations and growth. Customers are a key source of corporate profit, and managing them efficiently is vital to a company's success. In a highly competitive environment, adapting to customer needs, offering them choice in products, and providing what they truly want is essential for competitive success. A CRM system is a central data processing unit that manages customer information, tracking and managing each potential customer who interacts with the corporate brand, website, or product. It also analyzes customer behavior and preferences. Market feedback over the years has shown that CRM systems help expand business, prompting modern companies to invest resources in developing customer relationships to grow their market presence more quickly and efficiently. The role of CRM is to help businesses integrate relevant departments into a unified system. As companies grow rapidly, some customers may be marginalized. Like other corporate application systems, CRM systems also help automate business operations and speed up the execution of various tasks. Thus, the importance of CRM systems in the modern business environment is well recognized by developers, potential, and real customers. Such systems collect, process, and manage all customer data, which is the foundation of any business. CRM analyzes active and potential customers, and the results of the analysis allow companies to establish strong business relationships with customers, thereby increasing transaction speed. What is even more important, CRM can help companies find new customers and develop new business.The role of CRM systems in modern business processes is crucial as businesses face increasing competition and the need to effectively manage customer relationships. In today's information age, where everything is interconnected and traditional practices are being transformed by technological advancements, CRM systems have become essential tools for companies to support their operations and growth. Customers are a key source of corporate profit, and managing them efficiently is vital to a company's success. In a highly competitive environment, adapting to customer needs, offering them choice in products, and providing what they truly want is essential for competitive success. A CRM system is a central data processing unit that manages customer information, tracking and managing each potential customer who interacts with the corporate brand, website, or product. It also analyzes customer behavior and preferences. Market feedback over the years has shown that CRM systems help expand business, prompting modern companies to invest resources in developing customer relationships to grow their market presence more quickly and efficiently. The role of CRM is to help businesses integrate relevant departments into a unified system. As companies grow rapidly, some customers may be marginalized. Like other corporate application systems, CRM systems also help automate business operations and speed up the execution of various tasks. Thus, the importance of CRM systems in the modern business environment is well recognized by developers, potential, and real customers. Such systems collect, process, and manage all customer data, which is the foundation of any business. CRM analyzes active and potential customers, and the results of the analysis allow companies to establish strong business relationships with customers, thereby increasing transaction speed. What is even more important, CRM can help companies find new customers and develop new business.