Análisis de la mediación del proceso de Co-Creación en la relación satisfacción general valor percibido en universidades de Bogotá D.C.

Análisis de la mediación del proceso de Co-Creación en la relación satisfacción general valor percibido en universidades de Bogotá D.C.

| Andres Ricardo Sanchez Mateus
This research proposes and graphically explains the positive correlation and influence of student satisfaction on the perceived value they experience during their educational journey. The study specifically focuses on the role of Co-Creation processes, including dialogue, knowledge transfer, and other resources and interactions that enhance organizational learning, resource renewal, and creation. These processes benefit all parties involved when their resources are combined according to their capabilities, needs, and expectations (Moreno & Calderón, 2016). To achieve this goal, the necessary items were obtained and adjusted through a literature review, modified for relevance and applicability to a sample of 863 university students in Bogotá D.C. This allowed the development and application of an instrument containing scales for measuring each construct. The results, processed using SPSS with the PROCESS Procedure by Andrew F Hayes (2013), confirmed a positive relationship between the constructs. Therefore, starting from any level of student satisfaction, the formation or increase of the perceived value can be achieved through Co-Creation processes acting as a mediating variable in this relationship. Co-Creation, General Satisfaction, Perceived Value, Co-Production, Experience, and Relationships.This research proposes and graphically explains the positive correlation and influence of student satisfaction on the perceived value they experience during their educational journey. The study specifically focuses on the role of Co-Creation processes, including dialogue, knowledge transfer, and other resources and interactions that enhance organizational learning, resource renewal, and creation. These processes benefit all parties involved when their resources are combined according to their capabilities, needs, and expectations (Moreno & Calderón, 2016). To achieve this goal, the necessary items were obtained and adjusted through a literature review, modified for relevance and applicability to a sample of 863 university students in Bogotá D.C. This allowed the development and application of an instrument containing scales for measuring each construct. The results, processed using SPSS with the PROCESS Procedure by Andrew F Hayes (2013), confirmed a positive relationship between the constructs. Therefore, starting from any level of student satisfaction, the formation or increase of the perceived value can be achieved through Co-Creation processes acting as a mediating variable in this relationship. Co-Creation, General Satisfaction, Perceived Value, Co-Production, Experience, and Relationships.
Reach us at info@study.space