This article aims to identify and recognize the significant impact of rapidly developing artificial intelligence (AI) on higher education. The research employs a phenomenological study approach, focusing on the subjective experiences and interpretations of AI's influence. AI has a profound impact on higher education, enabling personalized learning experiences, enhancing the effectiveness of teaching, and improving the efficiency of educational management. AI allows for personalized learning, where systems can design learning experiences tailored to individual student needs, thereby increasing learning effectiveness. Interactive technologies like chatbots and other AI tools enrich the learning experience, making it more engaging and efficient. AI also facilitates automated evaluation, reducing the workload of educators and providing faster and more accurate feedback. Additionally, AI aids in managing student data and learning processes, making e-learning more accessible and high-quality. AI helps detect and prevent plagiarism, enhancing academic integrity. However, challenges such as data privacy and security must be addressed. Educators need to adapt to these changes and develop new skills to effectively use AI. Overall, AI positively impacts higher education by improving personalized learning, automated evaluation, and efficient management, but ethical considerations and data security must be carefully managed.This article aims to identify and recognize the significant impact of rapidly developing artificial intelligence (AI) on higher education. The research employs a phenomenological study approach, focusing on the subjective experiences and interpretations of AI's influence. AI has a profound impact on higher education, enabling personalized learning experiences, enhancing the effectiveness of teaching, and improving the efficiency of educational management. AI allows for personalized learning, where systems can design learning experiences tailored to individual student needs, thereby increasing learning effectiveness. Interactive technologies like chatbots and other AI tools enrich the learning experience, making it more engaging and efficient. AI also facilitates automated evaluation, reducing the workload of educators and providing faster and more accurate feedback. Additionally, AI aids in managing student data and learning processes, making e-learning more accessible and high-quality. AI helps detect and prevent plagiarism, enhancing academic integrity. However, challenges such as data privacy and security must be addressed. Educators need to adapt to these changes and develop new skills to effectively use AI. Overall, AI positively impacts higher education by improving personalized learning, automated evaluation, and efficient management, but ethical considerations and data security must be carefully managed.