The article by Bagozzi, Davis, and Warshaw introduces a new theoretical model called the "Theory of Trying" (TT), which focuses on the learning phase in the adoption of computer technologies. The TT conceptualizes computer learning as a goal determined by three attitude components: attitudes toward success, failure, and the process of goal pursuit. Intentions to try and actual trying are the mechanisms linking these goal-directed attitudes to goal attainment. The authors conduct an empirical study to validate the TT within the context of adopting a word processing package, examining various constructs such as convergent validity, internal consistency reliability, stability, discriminant validity, criterion-related validity, predictive validity, and nomological validity. The findings suggest that the TT outperforms the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) in predicting intentions to try and actual trying. The study highlights the importance of understanding the psychological processes involved in goal formation and the pursuit of goals in the adoption of computer technologies. The authors also discuss the implications for policy and future research, emphasizing the need to consider the formation and change of attitudes toward success, failure, and trying, as well as the impact of external factors and lay theories on technology adoption.The article by Bagozzi, Davis, and Warshaw introduces a new theoretical model called the "Theory of Trying" (TT), which focuses on the learning phase in the adoption of computer technologies. The TT conceptualizes computer learning as a goal determined by three attitude components: attitudes toward success, failure, and the process of goal pursuit. Intentions to try and actual trying are the mechanisms linking these goal-directed attitudes to goal attainment. The authors conduct an empirical study to validate the TT within the context of adopting a word processing package, examining various constructs such as convergent validity, internal consistency reliability, stability, discriminant validity, criterion-related validity, predictive validity, and nomological validity. The findings suggest that the TT outperforms the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) in predicting intentions to try and actual trying. The study highlights the importance of understanding the psychological processes involved in goal formation and the pursuit of goals in the adoption of computer technologies. The authors also discuss the implications for policy and future research, emphasizing the need to consider the formation and change of attitudes toward success, failure, and trying, as well as the impact of external factors and lay theories on technology adoption.