Digital Technology as a Disentangling Force for Women Entrepreneurs

Digital Technology as a Disentangling Force for Women Entrepreneurs

2024 | Aidin Salamzadeh, Léo-Paul Dana, Javad Ghaffari Feyzabadi, Morteza Hadizadeh, Haleh Eslahi Fatmesari
This study explores the empowering potential of digital technologies for women entrepreneurs, focusing on the case of Iran. Using a mixed-methods approach, the research identifies key drivers of empowerment through a literature review and expert assessments, and prioritizes these drivers using the DEMATEL method. The study highlights how digital technologies can help women entrepreneurs overcome socio-cultural and economic barriers, particularly in Iran, where women face unique challenges. The findings emphasize the importance of digital literacy, access to online markets, networking opportunities, and flexible work environments. The research provides actionable insights for policymakers and stakeholders to develop effective strategies, support initiatives, and educational programs to empower women entrepreneurs. The ideal scenario envisioned in the study involves women entrepreneurs equipped with strong digital literacy, leveraging digital tools for sustainable business growth, and contributing to a more equitable and environmentally conscious future.This study explores the empowering potential of digital technologies for women entrepreneurs, focusing on the case of Iran. Using a mixed-methods approach, the research identifies key drivers of empowerment through a literature review and expert assessments, and prioritizes these drivers using the DEMATEL method. The study highlights how digital technologies can help women entrepreneurs overcome socio-cultural and economic barriers, particularly in Iran, where women face unique challenges. The findings emphasize the importance of digital literacy, access to online markets, networking opportunities, and flexible work environments. The research provides actionable insights for policymakers and stakeholders to develop effective strategies, support initiatives, and educational programs to empower women entrepreneurs. The ideal scenario envisioned in the study involves women entrepreneurs equipped with strong digital literacy, leveraging digital tools for sustainable business growth, and contributing to a more equitable and environmentally conscious future.
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