29 May 2024 | Aidin Salamzadeh, Léo-Paul Dana, Javad Ghaffari Feyzabadi, Mortaza Hadizadeh and Haleh Eslahi Fatmesari
This study explores the empowering potential of digital technologies for women entrepreneurs, focusing on the case of Iran. It investigates how digital tools can help women overcome socio-cultural and economic barriers, enabling them to access resources, improve resilience, and achieve sustainable business growth. The research employs a mixed-methods approach, combining a qualitative literature review with a quantitative analysis using the DEMATEL method to identify key drivers of empowerment. The findings highlight the critical role of digital technologies in fostering equitable economic development for women entrepreneurs, particularly in developing countries like Iran. The study emphasizes the importance of addressing challenges such as digital literacy, access to online markets, and cultural norms that hinder women's entrepreneurial activities. It also underscores the need for policies and initiatives that support women entrepreneurs in leveraging digital tools for long-term success. The research contributes to the understanding of how digital technologies can serve as a disentangling force, enabling women entrepreneurs to overcome barriers and achieve sustainable growth in a digitally driven world.This study explores the empowering potential of digital technologies for women entrepreneurs, focusing on the case of Iran. It investigates how digital tools can help women overcome socio-cultural and economic barriers, enabling them to access resources, improve resilience, and achieve sustainable business growth. The research employs a mixed-methods approach, combining a qualitative literature review with a quantitative analysis using the DEMATEL method to identify key drivers of empowerment. The findings highlight the critical role of digital technologies in fostering equitable economic development for women entrepreneurs, particularly in developing countries like Iran. The study emphasizes the importance of addressing challenges such as digital literacy, access to online markets, and cultural norms that hinder women's entrepreneurial activities. It also underscores the need for policies and initiatives that support women entrepreneurs in leveraging digital tools for long-term success. The research contributes to the understanding of how digital technologies can serve as a disentangling force, enabling women entrepreneurs to overcome barriers and achieve sustainable growth in a digitally driven world.