14 May 2015 / Accepted: 1 July 2015 / Published online: 4 August 2015 | Christian Matt, Thomas Hess, Alexander Benlian
The chapter discusses the importance and framework of digital transformation strategies in modern businesses. It highlights that digital technologies are increasingly being integrated into various aspects of companies, affecting products, processes, organizational structures, and management concepts. A digital transformation strategy is essential for coordinating and prioritizing these changes, aligning with other business strategies, and ensuring successful implementation. The chapter outlines four key dimensions of digital transformation strategies: use of technologies, changes in value creation, structural changes, and financial aspects. These dimensions are integrated into a Digital Transformation Framework (DTF) to support firms in assessing their current capabilities and formulating effective strategies. Additionally, the chapter emphasizes the procedural aspects of digital transformation, including the need for clear responsibilities, continuous reassessment, and alignment with other strategies. Finally, it identifies research opportunities in understanding the elements and success patterns of digital transformation strategies, procedural aspects and responsibilities, and integrating these strategies into firm operations.The chapter discusses the importance and framework of digital transformation strategies in modern businesses. It highlights that digital technologies are increasingly being integrated into various aspects of companies, affecting products, processes, organizational structures, and management concepts. A digital transformation strategy is essential for coordinating and prioritizing these changes, aligning with other business strategies, and ensuring successful implementation. The chapter outlines four key dimensions of digital transformation strategies: use of technologies, changes in value creation, structural changes, and financial aspects. These dimensions are integrated into a Digital Transformation Framework (DTF) to support firms in assessing their current capabilities and formulating effective strategies. Additionally, the chapter emphasizes the procedural aspects of digital transformation, including the need for clear responsibilities, continuous reassessment, and alignment with other strategies. Finally, it identifies research opportunities in understanding the elements and success patterns of digital transformation strategies, procedural aspects and responsibilities, and integrating these strategies into firm operations.