The article by Marc Hasselwander explores the phenomenon of super apps, which are digital platforms that integrate multiple services, such as messaging, payments, e-commerce, deliveries, and ridesharing, into a single app. While super apps have gained significant traction in Asia with platforms like WeChat, KakaoTalk, Alipay, and Grab, there is a growing trend of Western platforms, including Elon Musk's X (Twitter), aiming to establish super app status in the U.S. and Europe. The study analyzes the growth strategies of digital platforms from a firm-level perspective, using data from 380 mobility sector platforms to estimate a regression model that identifies factors enabling the pursuit of a super app strategy. Key findings include the importance of young, agile, and risk-taking firms with strong internal resources, such as human capital, organizational capital, technological infrastructure, financial resources, and a large user base. The case study of Uber illustrates the incremental steps and motivations behind becoming a super app, emphasizing the role of market penetration, market development, product development, and diversification. The study concludes with testable propositions and a conceptual model to guide future research on super apps.The article by Marc Hasselwander explores the phenomenon of super apps, which are digital platforms that integrate multiple services, such as messaging, payments, e-commerce, deliveries, and ridesharing, into a single app. While super apps have gained significant traction in Asia with platforms like WeChat, KakaoTalk, Alipay, and Grab, there is a growing trend of Western platforms, including Elon Musk's X (Twitter), aiming to establish super app status in the U.S. and Europe. The study analyzes the growth strategies of digital platforms from a firm-level perspective, using data from 380 mobility sector platforms to estimate a regression model that identifies factors enabling the pursuit of a super app strategy. Key findings include the importance of young, agile, and risk-taking firms with strong internal resources, such as human capital, organizational capital, technological infrastructure, financial resources, and a large user base. The case study of Uber illustrates the incremental steps and motivations behind becoming a super app, emphasizing the role of market penetration, market development, product development, and diversification. The study concludes with testable propositions and a conceptual model to guide future research on super apps.