The paper "Digital Transformation: A Multidisciplinary Reflection and Research Agenda" by Verhoef et al. (2021) provides a comprehensive overview of digital transformation, its stages, and the strategic imperatives required for successful digital transformation. The authors identify three stages of digital transformation: digitization, digitalization, and digital transformation. Each stage demands specific resources, organizational structures, growth strategies, and metrics. The paper highlights the need for digital assets, digital agility, digital networking capability, and big data analytics capability. It also discusses the importance of agile organizational structures, separate business units, and digital functional areas. The authors propose new growth strategies for digital firms, including platform-based market penetration, co-creation platforms, and platform diversification. They emphasize the importance of developing new digital metrics and objectives to measure the success of digital transformation. The paper concludes with a research agenda, suggesting areas for future research, such as understanding the optimal path through the stages of digital transformation, the development of digital resources, organizational structures, and growth strategies.The paper "Digital Transformation: A Multidisciplinary Reflection and Research Agenda" by Verhoef et al. (2021) provides a comprehensive overview of digital transformation, its stages, and the strategic imperatives required for successful digital transformation. The authors identify three stages of digital transformation: digitization, digitalization, and digital transformation. Each stage demands specific resources, organizational structures, growth strategies, and metrics. The paper highlights the need for digital assets, digital agility, digital networking capability, and big data analytics capability. It also discusses the importance of agile organizational structures, separate business units, and digital functional areas. The authors propose new growth strategies for digital firms, including platform-based market penetration, co-creation platforms, and platform diversification. They emphasize the importance of developing new digital metrics and objectives to measure the success of digital transformation. The paper concludes with a research agenda, suggesting areas for future research, such as understanding the optimal path through the stages of digital transformation, the development of digital resources, organizational structures, and growth strategies.