This paper by Latanya Sweeney investigates the delivery of personalized ads suggesting arrest records based on racially associated names. Using a sample of 2184 racially associated personal names, the study finds statistically significant discrimination in ad delivery. Black-identifying names are more likely to receive ads suggesting an arrest record (81-86% of searches on one website, 92-95% on another), while white-identifying names receive more neutral or no ads at all. The findings suggest that Google AdSense, the program responsible for ad placement, may be exposing racial bias in society. The paper discusses the implications of this discrimination and calls for further research to understand and address the issue.This paper by Latanya Sweeney investigates the delivery of personalized ads suggesting arrest records based on racially associated names. Using a sample of 2184 racially associated personal names, the study finds statistically significant discrimination in ad delivery. Black-identifying names are more likely to receive ads suggesting an arrest record (81-86% of searches on one website, 92-95% on another), while white-identifying names receive more neutral or no ads at all. The findings suggest that Google AdSense, the program responsible for ad placement, may be exposing racial bias in society. The paper discusses the implications of this discrimination and calls for further research to understand and address the issue.