This research aims to select products for promotion on e-commerce platforms by using the SWARA and TOPSIS methods. The increasing competition in the e-commerce sector has led to the need for efficient product selection processes. The study was conducted on two active e-commerce companies in Indonesia. The research first identified important criteria for product selection through literature review and expert discussions. These criteria were then weighted using the SWARA method, and the final product selection was done using the TOPSIS method. The results showed that products from Soundcore, Lenovo, and Xiaomi were the best choices with preference values of 0.83, 0.65, and 0.60, respectively. The study highlights the importance of selecting the right products for promotion to enhance customer satisfaction and improve e-commerce performance. The research also identifies key criteria such as price, product listing, and product rating as the most important factors in product selection. The study contributes to the field of e-commerce by providing a framework for selecting promotional products based on multi-criteria decision-making methods. The findings can help e-commerce companies improve their product selection processes and enhance customer satisfaction.This research aims to select products for promotion on e-commerce platforms by using the SWARA and TOPSIS methods. The increasing competition in the e-commerce sector has led to the need for efficient product selection processes. The study was conducted on two active e-commerce companies in Indonesia. The research first identified important criteria for product selection through literature review and expert discussions. These criteria were then weighted using the SWARA method, and the final product selection was done using the TOPSIS method. The results showed that products from Soundcore, Lenovo, and Xiaomi were the best choices with preference values of 0.83, 0.65, and 0.60, respectively. The study highlights the importance of selecting the right products for promotion to enhance customer satisfaction and improve e-commerce performance. The research also identifies key criteria such as price, product listing, and product rating as the most important factors in product selection. The study contributes to the field of e-commerce by providing a framework for selecting promotional products based on multi-criteria decision-making methods. The findings can help e-commerce companies improve their product selection processes and enhance customer satisfaction.