E-Commerce Promotional Products Selection Using SWARA and TOPSIS

E-Commerce Promotional Products Selection Using SWARA and TOPSIS

Volume 9, Issue 4, April – 2024 | Nabilla Farah Raissa Maharani, Novandra Rhezza Pratama, M. Dachyar
This research aims to select promotional products for e-commerce platforms using the Stepwise Weight Assessment Ratio Analysis (SWARA) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methods. The study was conducted on two active e-commerce companies in Indonesia. The process began with a literature review and expert survey to identify important criteria for selecting promotional products. These criteria were then weighted using SWARA, and the TOPSIS method was used to rank the best products. The results showed that Soundcore, Lenovo, and Xiaomi were the top three products with preference values of 0.83, 0.65, and 0.60, respectively. The research highlights the importance of efficient product selection to enhance customer satisfaction and the effectiveness of e-commerce promotions.This research aims to select promotional products for e-commerce platforms using the Stepwise Weight Assessment Ratio Analysis (SWARA) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methods. The study was conducted on two active e-commerce companies in Indonesia. The process began with a literature review and expert survey to identify important criteria for selecting promotional products. These criteria were then weighted using SWARA, and the TOPSIS method was used to rank the best products. The results showed that Soundcore, Lenovo, and Xiaomi were the top three products with preference values of 0.83, 0.65, and 0.60, respectively. The research highlights the importance of efficient product selection to enhance customer satisfaction and the effectiveness of e-commerce promotions.
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Understanding E-Commerce Promotional Products Selection Using SWARA and TOPSIS