This study explores Gen Z's attitudes toward healthy food to develop an effective Foodpreneur design strategy. The research used a qualitative approach, collecting data through interviews and literature studies with 29 Gen Z participants. The design thinking method and empathy map were applied to derive a comprehensive strategy. Results showed that while Gen Z recognizes the importance of healthy eating for a balanced lifestyle, they face barriers such as economic constraints, taste preferences, and accessibility. However, there is a clear enthusiasm for promoting local and sustainable food practices. The findings suggest that an effective Foodpreneur design strategy should emphasize educating Gen Z on the benefits of local and healthy food, creating engaging and relatable promotional content, and leveraging social media to enhance awareness and accessibility. This approach can foster a culture of health consciousness and support local economies, aligning with Gen Z values and behaviors. The study also highlights the need for design strategies that enhance Gen Z awareness of the importance of eating healthy foods, which directly impact their bodies as a form of self-love. The strategies should focus on the emotions Gen Z associates with healthy food through appropriate color concepts. Additionally, it is important to provide information on accessible healthy foods within their environment and educate them on proper healthy food processing to support their commitment to a healthy lifestyle. Moreover, the design strategy should address the expectations of Gen Z regarding local farmers, environmental preservation, and social sustainability. Utilizing social media to promote these values can effectively transition Gen Z from unawareness to awareness. Integrating the concept of foodpreneurship, which emphasizes innovative food-related business models that align with Gen Z values, can further strengthen these strategies and foster a culture of wellness and responsible consumption.This study explores Gen Z's attitudes toward healthy food to develop an effective Foodpreneur design strategy. The research used a qualitative approach, collecting data through interviews and literature studies with 29 Gen Z participants. The design thinking method and empathy map were applied to derive a comprehensive strategy. Results showed that while Gen Z recognizes the importance of healthy eating for a balanced lifestyle, they face barriers such as economic constraints, taste preferences, and accessibility. However, there is a clear enthusiasm for promoting local and sustainable food practices. The findings suggest that an effective Foodpreneur design strategy should emphasize educating Gen Z on the benefits of local and healthy food, creating engaging and relatable promotional content, and leveraging social media to enhance awareness and accessibility. This approach can foster a culture of health consciousness and support local economies, aligning with Gen Z values and behaviors. The study also highlights the need for design strategies that enhance Gen Z awareness of the importance of eating healthy foods, which directly impact their bodies as a form of self-love. The strategies should focus on the emotions Gen Z associates with healthy food through appropriate color concepts. Additionally, it is important to provide information on accessible healthy foods within their environment and educate them on proper healthy food processing to support their commitment to a healthy lifestyle. Moreover, the design strategy should address the expectations of Gen Z regarding local farmers, environmental preservation, and social sustainability. Utilizing social media to promote these values can effectively transition Gen Z from unawareness to awareness. Integrating the concept of foodpreneurship, which emphasizes innovative food-related business models that align with Gen Z values, can further strengthen these strategies and foster a culture of wellness and responsible consumption.