The chapter discusses the importance of human motivation in the entrepreneurial process, emphasizing that the decisions made by entrepreneurs are influenced by their motivations. It critiques existing research for focusing primarily on environmental factors and entrepreneurial opportunities, neglecting the role of human agency. The authors argue that understanding the motivations of entrepreneurs is crucial for developing a comprehensive theory of entrepreneurship. They identify several key motivations, including need for achievement, risk-taking propensity, tolerance for ambiguity, locus of control, self-efficacy, and goal setting. The chapter also highlights methodological issues in previous research, such as the lack of control for the value of opportunities and the failure to consider the dynamic nature of the entrepreneurial process. To address these issues, the authors suggest specific research designs and methods to better understand how motivations influence entrepreneurial decisions. They emphasize the need for a dynamic perspective that considers the selection process at each stage of the entrepreneurial journey.The chapter discusses the importance of human motivation in the entrepreneurial process, emphasizing that the decisions made by entrepreneurs are influenced by their motivations. It critiques existing research for focusing primarily on environmental factors and entrepreneurial opportunities, neglecting the role of human agency. The authors argue that understanding the motivations of entrepreneurs is crucial for developing a comprehensive theory of entrepreneurship. They identify several key motivations, including need for achievement, risk-taking propensity, tolerance for ambiguity, locus of control, self-efficacy, and goal setting. The chapter also highlights methodological issues in previous research, such as the lack of control for the value of opportunities and the failure to consider the dynamic nature of the entrepreneurial process. To address these issues, the authors suggest specific research designs and methods to better understand how motivations influence entrepreneurial decisions. They emphasize the need for a dynamic perspective that considers the selection process at each stage of the entrepreneurial journey.