This paper explores the concept of entrepreneurial learning from failure, emphasizing the importance of understanding the impact and outcomes of failure on entrepreneurs. It presents an interpretative phenomenological analysis of the experiences of eight entrepreneurs, highlighting the learning processes involved in grieving and recovering from business failure. The study aims to provide a deeper understanding of failure as a learning journey, emphasizing the emotional and social dimensions of the experience. The research suggests that failure can lead to significant learning outcomes, including increased entrepreneurial preparedness and the ability to learn from past experiences. The paper also discusses the role of social and environmental feedback in helping entrepreneurs to grieve and move on from failure. It proposes new forms of learning-oriented failures that extend beyond existing literature on "intelligent" failures, emphasizing the importance of transformative, generative, and regenerative failures in fostering deeper learning. The study highlights the significance of failure as a critical learning experience, demonstrating how it can lead to personal and business growth. The research also emphasizes the importance of developing a theoretical model of learning from failure that identifies key stages in the entrepreneurial learning process. The paper concludes that failure is not merely a negative event but a valuable learning opportunity that can lead to positive outcomes for entrepreneurs. The study contributes to the ongoing discussion on entrepreneurial learning, emphasizing the need for a more comprehensive understanding of failure as a learning process.This paper explores the concept of entrepreneurial learning from failure, emphasizing the importance of understanding the impact and outcomes of failure on entrepreneurs. It presents an interpretative phenomenological analysis of the experiences of eight entrepreneurs, highlighting the learning processes involved in grieving and recovering from business failure. The study aims to provide a deeper understanding of failure as a learning journey, emphasizing the emotional and social dimensions of the experience. The research suggests that failure can lead to significant learning outcomes, including increased entrepreneurial preparedness and the ability to learn from past experiences. The paper also discusses the role of social and environmental feedback in helping entrepreneurs to grieve and move on from failure. It proposes new forms of learning-oriented failures that extend beyond existing literature on "intelligent" failures, emphasizing the importance of transformative, generative, and regenerative failures in fostering deeper learning. The study highlights the significance of failure as a critical learning experience, demonstrating how it can lead to personal and business growth. The research also emphasizes the importance of developing a theoretical model of learning from failure that identifies key stages in the entrepreneurial learning process. The paper concludes that failure is not merely a negative event but a valuable learning opportunity that can lead to positive outcomes for entrepreneurs. The study contributes to the ongoing discussion on entrepreneurial learning, emphasizing the need for a more comprehensive understanding of failure as a learning process.