The paper "Executives' Perceptions of the Business Value of Information Technology: A Process-Oriented Approach" by Paul P. Tallon, Kenneth L. Kraemer, and Vijay Gurbaxani explores the impact of information technology (IT) on business activities within the value chain. The authors develop a process-oriented model to assess how IT affects critical business activities, incorporating corporate goals for IT and management practices as key determinants of IT payoffs. Using survey data from 304 business executives worldwide, the study classifies corporate goals for IT into four types: unfocused, operations-focus, market-focus, and dual-focus. The results show that executives in firms with more focused goals for IT perceive greater IT payoffs across the value chain. Additionally, the study finds that management practices such as strategic alignment and IT investment evaluation contribute to higher perceived levels of IT business value. The research highlights the importance of aligning IT investments with business strategy and the role of management practices in maximizing IT's contribution to firm performance.The paper "Executives' Perceptions of the Business Value of Information Technology: A Process-Oriented Approach" by Paul P. Tallon, Kenneth L. Kraemer, and Vijay Gurbaxani explores the impact of information technology (IT) on business activities within the value chain. The authors develop a process-oriented model to assess how IT affects critical business activities, incorporating corporate goals for IT and management practices as key determinants of IT payoffs. Using survey data from 304 business executives worldwide, the study classifies corporate goals for IT into four types: unfocused, operations-focus, market-focus, and dual-focus. The results show that executives in firms with more focused goals for IT perceive greater IT payoffs across the value chain. Additionally, the study finds that management practices such as strategic alignment and IT investment evaluation contribute to higher perceived levels of IT business value. The research highlights the importance of aligning IT investments with business strategy and the role of management practices in maximizing IT's contribution to firm performance.