The paper introduces a general framework for product experience, which applies to all affective responses in human-product interaction. The framework identifies three distinct components or levels of product experiences: aesthetic experience, experience of meaning, and emotional experience. Each component has its own underlying process. Aesthetic experience involves the sensory delight provided by a product, such as its appearance, sound, texture, or smell. Experience of meaning involves the cognitive processes that allow users to interpret, associate, and assign personal or symbolic significance to the product. Emotional experience refers to the affective phenomena typically considered in emotion psychology, such as love, anger, fear, and desire, which are elicited by the appraised relational meaning of products. The framework provides a structured approach for designers to influence the experiential impact of new designs, facilitating the design for experience. The paper also discusses the relationships between these three levels of product experience and their interactions with cognition and behavior, highlighting the complex and layered nature of product experience.The paper introduces a general framework for product experience, which applies to all affective responses in human-product interaction. The framework identifies three distinct components or levels of product experiences: aesthetic experience, experience of meaning, and emotional experience. Each component has its own underlying process. Aesthetic experience involves the sensory delight provided by a product, such as its appearance, sound, texture, or smell. Experience of meaning involves the cognitive processes that allow users to interpret, associate, and assign personal or symbolic significance to the product. Emotional experience refers to the affective phenomena typically considered in emotion psychology, such as love, anger, fear, and desire, which are elicited by the appraised relational meaning of products. The framework provides a structured approach for designers to influence the experiential impact of new designs, facilitating the design for experience. The paper also discusses the relationships between these three levels of product experience and their interactions with cognition and behavior, highlighting the complex and layered nature of product experience.