Duncan Holaday, Deputy Director of the Mass Communication Programme at the National University of Singapore, discusses the need to globalize the communication curriculum in response to the new cultural environment. He emphasizes that globalizing the curriculum means more than just producing textbooks outside the US or including a wider range of national and international contexts. Instead, it involves addressing the psychological impact of media on students and their daily lives, as suggested by Anthony Giddens' concept of globalization. Holaday highlights the popularity of mass communication programs in Singapore and the students' belief in the importance of media for their lives. He argues that this reflects a deeper cultural shift towards postmodernism, where the distinction between images and reality is blurred. The anxiety of control among students drives the popularity of communication studies. Holaday suggests that the curriculum should respond to this anxiety by encouraging self-reflexive contextualization, using examples from his own research in Singapore, such as the study of agenda-setting theory and the concept of what is not said in the media. He concludes that students are entering a complex, postmodern world where they must develop the tools to gain critical distance and understand their situation.Duncan Holaday, Deputy Director of the Mass Communication Programme at the National University of Singapore, discusses the need to globalize the communication curriculum in response to the new cultural environment. He emphasizes that globalizing the curriculum means more than just producing textbooks outside the US or including a wider range of national and international contexts. Instead, it involves addressing the psychological impact of media on students and their daily lives, as suggested by Anthony Giddens' concept of globalization. Holaday highlights the popularity of mass communication programs in Singapore and the students' belief in the importance of media for their lives. He argues that this reflects a deeper cultural shift towards postmodernism, where the distinction between images and reality is blurred. The anxiety of control among students drives the popularity of communication studies. Holaday suggests that the curriculum should respond to this anxiety by encouraging self-reflexive contextualization, using examples from his own research in Singapore, such as the study of agenda-setting theory and the concept of what is not said in the media. He concludes that students are entering a complex, postmodern world where they must develop the tools to gain critical distance and understand their situation.