Immersive virtual environments (VEs) can disrupt the everyday connection between where our senses tell us we are and where we actually are. Presence research explores the phenomenon of feeling as if we are in a virtual world. The authors argue that presence is a phenomenon worthy of study by neuroscientists, as it may be regarded as consciousness within a restricted domain. Presence is the human response to a VE, and there are many ways to define it. Presence is not just about the illusion of being in a virtual environment, but also about the ability to act and feel as if the environment is real. Presence is influenced by factors such as visual realism, sound, haptics, and the degree of immersion. Presence can be measured through questionnaires, behavioral responses, and physiological measures. Studies have shown that presence is important in various applications, including therapy, where it can be used to treat anxiety, phobias, and post-traumatic stress disorder. Presence research has also been linked to neuroscience, as it involves the study of perception, self-representation, and consciousness. The authors argue that presence research should be expanded beyond computer science and become a mainstream part of neuroscience. They suggest that presence may help transform research within the domain of consciousness.Immersive virtual environments (VEs) can disrupt the everyday connection between where our senses tell us we are and where we actually are. Presence research explores the phenomenon of feeling as if we are in a virtual world. The authors argue that presence is a phenomenon worthy of study by neuroscientists, as it may be regarded as consciousness within a restricted domain. Presence is the human response to a VE, and there are many ways to define it. Presence is not just about the illusion of being in a virtual environment, but also about the ability to act and feel as if the environment is real. Presence is influenced by factors such as visual realism, sound, haptics, and the degree of immersion. Presence can be measured through questionnaires, behavioral responses, and physiological measures. Studies have shown that presence is important in various applications, including therapy, where it can be used to treat anxiety, phobias, and post-traumatic stress disorder. Presence research has also been linked to neuroscience, as it involves the study of perception, self-representation, and consciousness. The authors argue that presence research should be expanded beyond computer science and become a mainstream part of neuroscience. They suggest that presence may help transform research within the domain of consciousness.