The authors identify and substantiate six models of understanding creativity and the creative process, which can explain the phenomenon of "creativity" through various components, stages, or phases. They focus on studying and characterizing the process of organizational creativity using the modified Wallace model, detailing the components of stage formation and influencing factors at different stages. Based on the analysis of scientific sources, they formulate a generalized model of the creative process, identify the tasks of each stage, and assess the strength and direction of external environmental factors. The article also provides an economic justification for the feasibility of introducing a system of support for organizational creativity, using the domestic organization LLC Energetekhprom as a case study. The primary technical requirements for developing a knowledge management system are determined, and the approximate cost of developing and maintaining this system (under outsourcing) is calculated. The effectiveness of implementing this innovative project is calculated according to international standards, confirming its feasibility.The authors identify and substantiate six models of understanding creativity and the creative process, which can explain the phenomenon of "creativity" through various components, stages, or phases. They focus on studying and characterizing the process of organizational creativity using the modified Wallace model, detailing the components of stage formation and influencing factors at different stages. Based on the analysis of scientific sources, they formulate a generalized model of the creative process, identify the tasks of each stage, and assess the strength and direction of external environmental factors. The article also provides an economic justification for the feasibility of introducing a system of support for organizational creativity, using the domestic organization LLC Energetekhprom as a case study. The primary technical requirements for developing a knowledge management system are determined, and the approximate cost of developing and maintaining this system (under outsourcing) is calculated. The effectiveness of implementing this innovative project is calculated according to international standards, confirming its feasibility.