This study explores the values considered important by Generation Z and how these values are reflected in the media they consume. The research focuses on a sample of 60 Italian university students aged 20-23, examining their perceptions of contemporary society, ethical trends, and the values conveyed by their preferred media. The study highlights the growing influence of digital platforms in shaping and disseminating values, with media such as YouTube, Instagram, TikTok, and Netflix playing a central role. The research also examines the success of the BeReal platform, which emphasizes authenticity and the desire to share one's self-image without filters. The findings reveal a continuity in the values considered important by young people compared to previous national surveys, indicating that the values conveyed by the media they consume do not always align with traditional values. The study also explores the relationship between values and media preferences, emphasizing the role of digital platforms in shaping young people's identities and social interactions. The research underscores the importance of conscious media consumption, particularly in an era where platforms like BeReal emphasize authenticity. The study also highlights the influence of social media on young people's values, including their views on gender equality, disability, and sustainability. The findings suggest that young people value authenticity, spontaneity, and genuine interactions, often contrasting with the curated and filtered content of traditional social media platforms. The study concludes that the media environment is a significant space for young people to construct their identities, form relationships, and reinterpret social meanings. The research also notes the increasing importance of digital platforms in shaping young people's values and the need for a critical understanding of the media they consume. The study emphasizes the role of influencers and digital creators in shaping young people's values and the importance of promoting authentic and diverse content in the media landscape. The findings suggest that young people are increasingly critical of online self-presentation and are seeking more authentic and genuine interactions in their digital lives. The study also highlights the importance of addressing issues such as gender equality, disability, and sustainability in the media content that young people consume. Overall, the research underscores the complex relationship between values, media, and identity in the digital age, emphasizing the need for a critical and conscious approach to media consumption.This study explores the values considered important by Generation Z and how these values are reflected in the media they consume. The research focuses on a sample of 60 Italian university students aged 20-23, examining their perceptions of contemporary society, ethical trends, and the values conveyed by their preferred media. The study highlights the growing influence of digital platforms in shaping and disseminating values, with media such as YouTube, Instagram, TikTok, and Netflix playing a central role. The research also examines the success of the BeReal platform, which emphasizes authenticity and the desire to share one's self-image without filters. The findings reveal a continuity in the values considered important by young people compared to previous national surveys, indicating that the values conveyed by the media they consume do not always align with traditional values. The study also explores the relationship between values and media preferences, emphasizing the role of digital platforms in shaping young people's identities and social interactions. The research underscores the importance of conscious media consumption, particularly in an era where platforms like BeReal emphasize authenticity. The study also highlights the influence of social media on young people's values, including their views on gender equality, disability, and sustainability. The findings suggest that young people value authenticity, spontaneity, and genuine interactions, often contrasting with the curated and filtered content of traditional social media platforms. The study concludes that the media environment is a significant space for young people to construct their identities, form relationships, and reinterpret social meanings. The research also notes the increasing importance of digital platforms in shaping young people's values and the need for a critical understanding of the media they consume. The study emphasizes the role of influencers and digital creators in shaping young people's values and the importance of promoting authentic and diverse content in the media landscape. The findings suggest that young people are increasingly critical of online self-presentation and are seeking more authentic and genuine interactions in their digital lives. The study also highlights the importance of addressing issues such as gender equality, disability, and sustainability in the media content that young people consume. Overall, the research underscores the complex relationship between values, media, and identity in the digital age, emphasizing the need for a critical and conscious approach to media consumption.