The paper "Generative AI in the Wild: Prospects, Challenges, and Strategies" by Yuan Sun, Eunchae Jang, Fenglong Ma, and Ting Wang explores the integration and impact of Generative Artificial Intelligence (GenAI) in creative industries. The study uses a semi-structured interview approach with 18 GenAI users to investigate how users perceive and utilize GenAI in real-world scenarios. The research is framed within a holistic LUA (Learning, Using, and Assessing) framework to understand the human-GenAI co-creation process. Key findings include: - **Prospects**: GenAI significantly enhances content creation by fostering collaboration between human expertise and AI capabilities, transforming creative workflows. - **Challenges**: Users face uncertainties and complexities related to resource availability, tool usability, and regulatory compliance. - **Strategies**: Users actively develop strategies to overcome these challenges through continuous learning, exploration, and experimentation. The study highlights the dynamic and iterative nature of human-GenAI interaction, emphasizing the importance of user agency and the need for future GenAI tools to address these challenges. The findings provide valuable insights for designers and policymakers to better integrate GenAI into creative industries.The paper "Generative AI in the Wild: Prospects, Challenges, and Strategies" by Yuan Sun, Eunchae Jang, Fenglong Ma, and Ting Wang explores the integration and impact of Generative Artificial Intelligence (GenAI) in creative industries. The study uses a semi-structured interview approach with 18 GenAI users to investigate how users perceive and utilize GenAI in real-world scenarios. The research is framed within a holistic LUA (Learning, Using, and Assessing) framework to understand the human-GenAI co-creation process. Key findings include: - **Prospects**: GenAI significantly enhances content creation by fostering collaboration between human expertise and AI capabilities, transforming creative workflows. - **Challenges**: Users face uncertainties and complexities related to resource availability, tool usability, and regulatory compliance. - **Strategies**: Users actively develop strategies to overcome these challenges through continuous learning, exploration, and experimentation. The study highlights the dynamic and iterative nature of human-GenAI interaction, emphasizing the importance of user agency and the need for future GenAI tools to address these challenges. The findings provide valuable insights for designers and policymakers to better integrate GenAI into creative industries.