The concept of governmentality, introduced by Michel Foucault, refers to the strategies and practices that govern individuals and institutions, emphasizing self-governance and the creation of taken-for-granted practices. In the context of project management, governmentality can be applied to influence networks, create innovation, and foster trust and self-organization. The article discusses how governmentality was used in an alliance project for the Sydney 2000 Olympics to design a cultural set of commitments that opposed adversarial conflict and self-interest, promoting timeliness and cost control. This approach created a common sensemaking frame, where project participants voluntarily agreed to be governed by these commitments, leading to positive outcomes such as timely project completion, ecological sustainability, and social capital building. Additionally, the use of social media branding was explored as a tool to manage external stakeholders and influence internal stakeholders, creating a positive brand image and community support. However, the effective use of social media can also be counterproductive, as seen in the case of the WestConnex Action Group's successful opposition to a major road project through sophisticated social media campaigns. Overall, governmentality offers a valuable framework for enhancing project management and stakeholder engagement.The concept of governmentality, introduced by Michel Foucault, refers to the strategies and practices that govern individuals and institutions, emphasizing self-governance and the creation of taken-for-granted practices. In the context of project management, governmentality can be applied to influence networks, create innovation, and foster trust and self-organization. The article discusses how governmentality was used in an alliance project for the Sydney 2000 Olympics to design a cultural set of commitments that opposed adversarial conflict and self-interest, promoting timeliness and cost control. This approach created a common sensemaking frame, where project participants voluntarily agreed to be governed by these commitments, leading to positive outcomes such as timely project completion, ecological sustainability, and social capital building. Additionally, the use of social media branding was explored as a tool to manage external stakeholders and influence internal stakeholders, creating a positive brand image and community support. However, the effective use of social media can also be counterproductive, as seen in the case of the WestConnex Action Group's successful opposition to a major road project through sophisticated social media campaigns. Overall, governmentality offers a valuable framework for enhancing project management and stakeholder engagement.