Green purchase intention factors: A systematic review and research agenda

Green purchase intention factors: A systematic review and research agenda

25 May 2024 | Orfa Nidia Patiño-Toro, Alejandro Valencia-Arias, Lucia Palacios-Moya, Hernán Uribe-Bedoya, Jackeline Valencia, Wilmer Londoño & Ada Gallegos
The article "Green Purchase Intention Factors: A Systematic Review and Research Agenda" by Orfa Nidia Patiño-Toro et al. explores the factors influencing consumers' intention to purchase green products. The study aims to identify current research trends, theories, and variables related to green purchase intention, using a systematic review methodology. The review follows the PRISMA 2020 guidelines and utilizes the Scopus and Web of Science databases. Key findings include: 1. **Bibliometric Trends**: The topic of green purchase intention has seen exponential growth, particularly in countries like Germany, Italy, Malaysia, China, India, Taiwan, and the United States. The year 2021 had the highest number of publications, with 32 studies focusing on electric vehicles. 2. **Theories and Variables**: Psychobehavioral theories such as the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA) are widely used to understand green purchase intention. Variables like attitude, subjective norms, and perceived behavioral control are emphasized. 3. **Research Gaps**: The study highlights the need for further research to compare factors between developed and developing countries, and to explore emerging issues that promote environmental behavior and sustainable development. 4. **Thematic Components**: Keywords analysis reveals clusters related to environmental concerns, sustainable consumption, attitude, subjective norms, and structural equation modeling. These clusters highlight the importance of environmental awareness, knowledge, and social norms in influencing green purchasing behavior. 5. **Methodology**: The study employs Microsoft Excel and VOSViewer software for data analysis and visualization. The selection process includes automated classification and external validation to ensure the quality and integrity of the results. 6. **Conclusion**: The research provides a comprehensive overview of the current state of green purchase intention, identifying key areas for future studies. It emphasizes the need for more robust and applicable knowledge to formulate effective strategies for promoting sustainable consumption behavior globally. The study contributes to the field by filling existing gaps in the literature and providing a research agenda for future investigations.The article "Green Purchase Intention Factors: A Systematic Review and Research Agenda" by Orfa Nidia Patiño-Toro et al. explores the factors influencing consumers' intention to purchase green products. The study aims to identify current research trends, theories, and variables related to green purchase intention, using a systematic review methodology. The review follows the PRISMA 2020 guidelines and utilizes the Scopus and Web of Science databases. Key findings include: 1. **Bibliometric Trends**: The topic of green purchase intention has seen exponential growth, particularly in countries like Germany, Italy, Malaysia, China, India, Taiwan, and the United States. The year 2021 had the highest number of publications, with 32 studies focusing on electric vehicles. 2. **Theories and Variables**: Psychobehavioral theories such as the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA) are widely used to understand green purchase intention. Variables like attitude, subjective norms, and perceived behavioral control are emphasized. 3. **Research Gaps**: The study highlights the need for further research to compare factors between developed and developing countries, and to explore emerging issues that promote environmental behavior and sustainable development. 4. **Thematic Components**: Keywords analysis reveals clusters related to environmental concerns, sustainable consumption, attitude, subjective norms, and structural equation modeling. These clusters highlight the importance of environmental awareness, knowledge, and social norms in influencing green purchasing behavior. 5. **Methodology**: The study employs Microsoft Excel and VOSViewer software for data analysis and visualization. The selection process includes automated classification and external validation to ensure the quality and integrity of the results. 6. **Conclusion**: The research provides a comprehensive overview of the current state of green purchase intention, identifying key areas for future studies. It emphasizes the need for more robust and applicable knowledge to formulate effective strategies for promoting sustainable consumption behavior globally. The study contributes to the field by filling existing gaps in the literature and providing a research agenda for future investigations.
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