This study examines the adoption and implementation of AI guidelines in the global media industry, focusing on 37 guidelines from 17 countries. The research aims to understand how media organizations are addressing the increasing presence of AI, particularly generative AI (GAI), in newsrooms. The study employs a mixed-methods approach, combining topic modeling (LDA) and thematic analysis to analyze the guidelines. Key themes identified include the need for editorial values, user protection, and ethical and responsible AI development. The findings highlight the dominance of Western nations, particularly North America and Europe, in formulating these guidelines, reflecting a geographical bias. The study also emphasizes the importance of human oversight, explainability of AI systems, and the protection of user data. The results provide insights into the strategies media organizations use to navigate the challenges posed by AI, while maintaining journalistic integrity and addressing digital inequality. The study contributes to the ongoing discourse on the responsible use of AI in journalism and the need for nuanced, local responses to ensure ethical and inclusive practices in a rapidly changing media environment.This study examines the adoption and implementation of AI guidelines in the global media industry, focusing on 37 guidelines from 17 countries. The research aims to understand how media organizations are addressing the increasing presence of AI, particularly generative AI (GAI), in newsrooms. The study employs a mixed-methods approach, combining topic modeling (LDA) and thematic analysis to analyze the guidelines. Key themes identified include the need for editorial values, user protection, and ethical and responsible AI development. The findings highlight the dominance of Western nations, particularly North America and Europe, in formulating these guidelines, reflecting a geographical bias. The study also emphasizes the importance of human oversight, explainability of AI systems, and the protection of user data. The results provide insights into the strategies media organizations use to navigate the challenges posed by AI, while maintaining journalistic integrity and addressing digital inequality. The study contributes to the ongoing discourse on the responsible use of AI in journalism and the need for nuanced, local responses to ensure ethical and inclusive practices in a rapidly changing media environment.