Harvesting implicit group attitudes and beliefs from a demonstration website

Harvesting implicit group attitudes and beliefs from a demonstration website

2002 | Brian A. Nosek & Mahzarin R. Banaji, Anthony G. Greenwald
The study by Nosek, Banaji, and Greenwald (2002) explores the implicit attitudes and beliefs of respondents who completed over 600,000 Implicit Association Tests (IATs) on a demonstration website from October 1998 to April 2000. The website, designed to provide an educational experience about implicit social cognition, collected data on various aspects of self and group cognition, including race, age, gender, and political ideology. Key findings include: 1. **Race Attitudes**: Respondents showed an automatic preference for white over black, with stronger explicit preferences among white respondents compared to black respondents. Black respondents, however, showed stronger explicit liking for their own race, which was not reflected in their implicit attitudes. 2. **Age Attitudes**: respondents had a strong preference for young over old, with older respondents showing stronger implicit biases against the elderly. 3. **Gender Stereotypes**: respondents associated male with science and female with liberal arts, replicating laboratory findings. Women showed stronger implicit associations with family compared to career, while men showed stronger associations with career. 4. **Group Effects**: implicit biases were observed across all social groups, but varied by group membership and cultural constraints. For example, white Americans and young people showed strong liking for their own group, while black Americans and the elderly showed more negative implicit attitudes. 5. **Implicit-Explicit Correlations**: implicit and explicit measures of attitude and stereotyping were generally positively correlated, though the strength of this relationship varied by task. Implicit attitudes were often stronger than explicit attitudes, and sometimes contradicted them. The study highlights the importance of understanding the dissociation between implicit and explicit attitudes, suggesting that implicit biases are more widespread and can be observed across different social groups. The findings also underscore the need for further research to understand the moderators of the implicit-explicit relationship and the role of cultural and personal factors in shaping these attitudes.The study by Nosek, Banaji, and Greenwald (2002) explores the implicit attitudes and beliefs of respondents who completed over 600,000 Implicit Association Tests (IATs) on a demonstration website from October 1998 to April 2000. The website, designed to provide an educational experience about implicit social cognition, collected data on various aspects of self and group cognition, including race, age, gender, and political ideology. Key findings include: 1. **Race Attitudes**: Respondents showed an automatic preference for white over black, with stronger explicit preferences among white respondents compared to black respondents. Black respondents, however, showed stronger explicit liking for their own race, which was not reflected in their implicit attitudes. 2. **Age Attitudes**: respondents had a strong preference for young over old, with older respondents showing stronger implicit biases against the elderly. 3. **Gender Stereotypes**: respondents associated male with science and female with liberal arts, replicating laboratory findings. Women showed stronger implicit associations with family compared to career, while men showed stronger associations with career. 4. **Group Effects**: implicit biases were observed across all social groups, but varied by group membership and cultural constraints. For example, white Americans and young people showed strong liking for their own group, while black Americans and the elderly showed more negative implicit attitudes. 5. **Implicit-Explicit Correlations**: implicit and explicit measures of attitude and stereotyping were generally positively correlated, though the strength of this relationship varied by task. Implicit attitudes were often stronger than explicit attitudes, and sometimes contradicted them. The study highlights the importance of understanding the dissociation between implicit and explicit attitudes, suggesting that implicit biases are more widespread and can be observed across different social groups. The findings also underscore the need for further research to understand the moderators of the implicit-explicit relationship and the role of cultural and personal factors in shaping these attitudes.
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