How persuasive is AI-generated propaganda?

How persuasive is AI-generated propaganda?

2024 | Josh A. Goldstein, Jason Chao, Shelby Grossman, Alex Stamos, Michael Tomz
The study by Goldstein, Chao, Grossman, Stamos, and Tomz investigates the persuasiveness of AI-generated propaganda compared to content produced by foreign propagandists. Using a preregistered survey experiment with 8,221 US respondents, the researchers compared the persuasiveness of GPT-3 davinci-generated articles to real-world foreign propaganda. They found that GPT-3 can create highly persuasive text, with participants agreeing with the propaganda theses at a rate similar to that of the original articles. Further analysis revealed that editing the prompts fed to GPT-3 and curating its output can further enhance the persuasiveness of the generated content, making it as or more persuasive than the original propaganda. The study suggests that propagandists could use AI to create convincing content with minimal effort, highlighting the potential risks of AI in spreading misinformation.The study by Goldstein, Chao, Grossman, Stamos, and Tomz investigates the persuasiveness of AI-generated propaganda compared to content produced by foreign propagandists. Using a preregistered survey experiment with 8,221 US respondents, the researchers compared the persuasiveness of GPT-3 davinci-generated articles to real-world foreign propaganda. They found that GPT-3 can create highly persuasive text, with participants agreeing with the propaganda theses at a rate similar to that of the original articles. Further analysis revealed that editing the prompts fed to GPT-3 and curating its output can further enhance the persuasiveness of the generated content, making it as or more persuasive than the original propaganda. The study suggests that propagandists could use AI to create convincing content with minimal effort, highlighting the potential risks of AI in spreading misinformation.
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